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How to get channel partners to embrace and amplify your product messaging

Messages that Matter

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. The team’s first action is to interview channel partners on the team and the group providing feedback.

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Kathy Sierra Presentation Skills Considered Harmful

Business of Software Conference

Presentation Skills Considered Harmful, Kathy Sierra , October 4, 2013 Kathy Sierra’s blog is sadly no longer live but this is one of a number of posts that underlines why she is THE BEST. Presentation Skills Considered Harmful There is no cure for presentation stage fright. You Level Up Your Presentation Skills.

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What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

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Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. What’s more, its communication not only identified the problem, it presented users with actions to take.

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Is In-App Messaging Unethical?

Gainsight

You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. I bet everyone reading this can quickly name one or two of the loudest voices in their inbox, or an experience where they felt like their workflow was interrupted by a poorly-timed pop-up. And guess what?

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

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Five proven prompt engineering techniques (and a few more-advanced tactics)

Lenny Rachitsky

You want to make sure the phrasing is attention-grabbing and factual but that the message is also authentic to your product and customer base. ” Example: Situation: You need to write a compelling product roadmap presentation for the executive team. Say you’re asking ChatGPT to write an announcement for a new feature.