Mind the Product

OCTOBER 27, 2016

As long ago as 2014, the Harvard Business Review was talking about how marketing can no longer rely on the funnel. As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel.

Customer Experience

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing

The Product Guy

JUNE 20, 2019

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. This is achieved through aligning vision and strategy and communicating that alignment relentlessly.

Product Research

Roman Pichler

NOVEMBER 6, 2018

Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. If it doesn’t, then include it in the product roadmap —assuming it serves a user or business goal stated in the product strategy. Share the Work.

Product Management

Roman Pichler

JANUARY 8, 2019

A great way to answer this question is to create a Strategy Canvas, as I describe in my article “ Make Your Product Stand Out with the Strategy Canvas “ Additionally, give the development team members the opportunity to carry out some technology exploration to ensure that the redeveloped product will be built in the right way.

Product Research

Intercom, Inc.

SEPTEMBER 28, 2021

This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. You always want to build for your desired future customer, whose characteristics align with your product strategy. . So, how do we do that at Intercom? Well, it’s hard.

Feedback Software

The Product Guy

JUNE 25, 2018

One effective strategy to boost your confidence in your report managing these situations is to spend time roleplaying certain scenarios and provide immediate and constructive feedback. Kennan Murphy-Sierra graduated from Stanford in 2014 with a computer science degree. Your product division can always benefit from shared learning.

Product Management

Good Product Manager

DECEMBER 8, 2014

” It outlines three questions that product management leaders can ask themselves to help clarify product strategy, drive their portfolio strategy and improve their ability to achieve growth objectives. Have a great rest of 2014 and see you again soon in 2015! I recently published my first post on LinkedIn “Pulse.”

Reporting Tools

Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Where does sales fit in at a company driven by product strategy?

Feedback Software

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them. Minimum Viable Product #2.

Books

Product Innovation Educators

MARCH 27, 2023

We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Innovation strategy is critical. One of their key tactics was to develop an innovation strategy. When I visited Corning, it didn’t matter whether we were visiting engineering, marketing, or sales—everybody could quote the innovation strategy.

User Testing

Mind the Product

AUGUST 30, 2018

Building a Winning Product Strategy from the Kano Model by Jared Spool. Product strategy in a growing company by Des Traynor. The Root Causes of Product Failure by Marty Cagan. 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai. A Girl’s Guide to Product Management by Amanda Richardson. by Jon Kolko.

Research Software

Mind the Product

DECEMBER 5, 2017

Building a Winning Product Strategy from the Kano Model by Jared Spool. Product strategy in a growing company by Des Traynor. Your Product is Already Obsolete – How to Survive by Des Traynor. 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai. A Girl’s Guide to Product Management by Amanda Richardson.

Customer Experience

The Product Coalition

AUGUST 28, 2023

Embracing a Lifelong Learner Mindset The year was 2014, and a quiet yet profound revolution was stirring in the world of education. Through Coursera, I unearthed best practices, methodologies, and pedagogical strategies, curating my classes shaped by a decade of learning. I envisage a future where education is profoundly personal.

Reporting Tools

The Product Coalition

MAY 16, 2021

Since its establishment in 2014, the company has been delivering full-stack product development services for businesses globally. Besides app development, the company offers strategy, consulting, design, and product development services. Sidebench Another leading app development company for startups is Sidebench.

Analytic Tools

Intercom, Inc.

JULY 16, 2020

In 2014, the company smashed expectations, earning $105 million in revenue – double what they had taken in the year before. The strategies dominating the top of the curve all revolve around creating an unparalleled customer experience.

Reporting Tools

UX Planet

FEBRUARY 10, 2024

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. Modeling how changes and interventions in one part of the system provoke effects and responses in other parts.

Research Software

Intercom, Inc.

MAY 1, 2018

To bring us up to early 2014, you might be familiar with Product Hunt. When 2014 arrived, we had engineers, business people, videos, our chat room, etc. The top right is your strategy. There’s no one certain way to design a landing page, it just looks like great design, preferably with a good product to back it up.

Customer Experience

ProductBoard

JULY 8, 2019

Let’s hop in the wayback machine and travel back to summer 2014: The Amazon Fire Phone was released to much hype, yet 14 months later the company stopped production and discontinued sales shortly thereafter.

Roadmap

Roman Pichler

APRIL 2, 2019

This allows you to find out how you have to evolve your practices to succeed with the distributed setup, including collaborative product strategy review and product backlog refinement sessions held via videoconferences. Remember when Facebook unbundled Messenger in 2014 and launched it as a standalone app? Growth is a funny thing.

Feedback Software

Product Talk

AUGUST 12, 2020

We launched in the UK in 2014 and we’re now in nine different countries across Europe. This is a member of our leadership team whose role is to challenge and support the team to make sure our strategies are aligned with our overall business goals and we have the resources we need. Tell us about yourself and your role. Tweet This.

Product Research

Mind the Product

APRIL 11, 2018

Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. In that way, the learnings from The Better Lunch Project have become deeply embedded in the company’s city expansion strategy. Content Marketing.

User Testing

Intercom, Inc.

JANUARY 10, 2019

I remember when I wrote that blog post in 2014, Google Now had just been announced. I don’t know when Stripe was founded, but in 2014 they weren’t very mature. Google Now looks a lot like it did in 2014. Again, that’s something I would have thought in 2014 was happening imminently. But it exists now.

User Testing

Revulytics

FEBRUARY 5, 2019

When they clicked on that, they’d see Daniel Foster, Snagit Strategy Lead for TechSmith Corporation, talking about the latest functionality. A key strategy has been to reach out to newer users in a company by leveraging in-app messaging. They were then offered a customized call to action to purchase the upgrade.

Analytic Tools

Intercom, Inc.

AUGUST 8, 2019

Content strategy is part of your brand. From Twitter, I ended up going to Slack in 2014, about six months after it launched. Kaitlin: Turning our attention to your time at Slack, you joined in 2014, as mentioned. Kaitlin: I’m sure it’s changed over the years, certainly since 2014. Growing a great culture.

Customer Experience

SidsAvenue

DECEMBER 27, 2013

The number of first time voter in General elections 2014 stands at whopping 149.36 Hence if apps like WeChat are used responsibly and intelligently to spread positives of Democracy, it will have a huge impact in General Elections 2014. I believe the 3 stage strategy I propose will lay a strong foundation for this campaign.

Advertising

Mind the Product

JULY 1, 2019

While it’s a simple question, it can help illuminate how set (or open) the high-level roadmap is, give insight into a company’s unique take, and illuminate the clarity of thought (or lack thereof) in a product strategy. What is the most contentious feature the product team currently debates building?

User Testing

Mind the Product

DECEMBER 13, 2018

Before SoundCloud, Nicholas led product innovation at Lab1886/DaimlerX – the newly created Daimler Innovation Lab – as Chief Product Officer, drawing on his experience in product strategy, innovation management, big data, analytics and location intelligence to renew and expand Daimler’s product portfolio.

Analytic Tools

Product Management Unpacked

APRIL 25, 2019

Depending on the broadness of differences and the number of possibilities, it may be a good idea to facilitate a strategy meeting with key constituents. The key is not to decide, but to explore the range of possibilities. The final challenge: how do we/you get there? Communicate, communicate, communicate.

Banking

Userpilot

NOVEMBER 17, 2021

In 2013/2014, the company began scaling rapidly and moved to India to accelerate its growth. “By 2013/2014, I realized there’s a big opportunity in this industry. Certain functions like people management and accounts are central, while specific product strategy and development happen separately. Presently, Kovai.co

Customer Experience

Intercom, Inc.

MARCH 7, 2018

A UN development report in 2014 noted that there were 28 megacities with over 10 million people whereas in 1990 there were only 10. Companies do the same, copying strategies and policies to engender the same growth or profit. One reason for this increase is that cities have an inherent drive to get bigger.

Reporting Tools

The Product Coalition

SEPTEMBER 7, 2024

Streaks and Fresh Starts Let’s look at two common strategies from Behavioral Science that often appear in performance metrics: Streaks and Fresh Starts. Both strategies tap into the same basic motivation — people love keeping a flawless streak. Streaks motivate users to keep up a consistent behavior, like logging into an app every day.

User Testing

Innovatemap

JANUARY 26, 2021

The growth is in direct correlation to the accelerated trend of startups and scaleups investing in a stronger digital presence for their brand and for product-led growth strategies. Innovatemap’s expertise in both, followed by a more national demand for the agency’s services, has fueled this strategy.

Research Software

The Product Coalition

SEPTEMBER 7, 2022

Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed. MVPs Help to Build Customer-Centric Strategies In the MVP-based development model, the customer is at the center.

User Testing

Product Innovation Educators

DECEMBER 25, 2017

It is a frequently asked about topic and I have a great guest to help us understand the components of a pricing strategy and how to price a product. By 2014 they were very successful, growing at 50% year. We have a lot in common regardless of the industry we work in. The topic of this episode is pricing.

Product Management

Bain Public

JULY 14, 2021

Since 2007, OnDeck has delivered over $2 billion to businesses all across the United States in more than 700 industries and has been lending in Canada since 2014. Bain Public brought new processes, tools and increased support with their SOAP™ 12-module approach. Contact us. 360 St Jacques St, Montreal, Quebec H2Y 2N1. 514) 442-8487.

Strategy

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. Generative AI has evolved tremendously from 2014 to 2023-present. Branding Strategies Using Generative AI Branding strategies with Generative AI enhance customer communication through innovative content generation.

Generative AI