Remove Differentiation Remove Exercises Remove Marketing
article thumbnail

AI is Changing How Product Managers Learn For the Better

Product Management University

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

article thumbnail

How to Conduct a Competitor Analysis: A Practical Guide for Product Managers

BrainMates

Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Brainmates Six-Step Competitor Analysis Process Step 1: Define Your Market Start by clearly articulating the market you serve: Who are your current customers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. This is not just a design exercise; its the essence of building long-term trust, loyalty and engagement. A recognizable logo or clever tagline is no longer enough.

article thumbnail

How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report

DevelopmentCorporate

For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit. While many teams have trimmed headcount or pulled back on growth marketing, user research appears to be bucking the trend.

article thumbnail

Unlock Your Tech Career Potential with the Career Transition Compound Effect

People-First Product Leadership

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. Pivot 1: CRM Strategist to User Experience Researcher Key Strategies: Leverage Your Unique Background : My communications skills became my secret weapon in translating complex tech concepts to marketing stakeholders.

article thumbnail

Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

Strategy 121
article thumbnail

Future-Proofing E-commerce: Predictive Analysis for UX

UX Planet

Clever Campaigns for Every User: In this case, marketing is more akin to a one-on-one discussion than a broad strategy. We would anticipate their needs and provide them with recommendations for nearby marathons or specialized exercise regimens. What was the outcome? Even while we possess the technology, it is not everything.