Product Management University

JULY 26, 2021

This is where high-fidelity video demos can deliver tremendous benefit. The problem with most video demos is they’re little more than a feature dump. Create a 5 to 7-minute demo video that’s 70% value dialogue and 30% features. The 3-minute video rule doesn’t really apply here! is perfectly appropriate.

Demo 130

Demo Product Research Workshop Differentiation 130

The Product Coalition

FEBRUARY 25, 2024

At a time when brick-and-mortar video rental stores dominated the market, Netflix offered unparalleled convenience and selection, allowing subscribers to order DVDs online and have them delivered to their doorstep.

Analytic Tools 99

Analytic Tools Entertainment Customer Experience Data Visualization 99

Roman Pichler

JANUARY 12, 2017

Video, for instance, was not offered on the original iPhone but it was provided by its competitors; a camera was available on the first iPhone but it’s quality was inferior compared to the competition; but its media player was better, and the iPhone offered two new factors, a touch screen and a stylish design. Take the iPhone.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Roman Pichler

AUGUST 11, 2020

If you are new to the product vision board, then you may might to read the article “ The Product Vision Board ” or watch the video “ Introduction to the Product Vision Board “ You may also want to download the vision board template to try it out for yourself. Vision Captures Product Idea or Business Objective.

Vision 303

Vision User Testing Research Software Product Research 303

The Product Coalition

MAY 1, 2023

The design team always aims to create differentiation and competitive advantage, just like product strategy. A well-designed product offers a seamless, intuitive, and enjoyable user experience, creating unique differentiation and advantage. Putting ideas down in sketches, videos, clickables, and models.

Weak Development Team 110

Weak Development Team User Testing Data Visualization Product Research 110

Userpilot

NOVEMBER 2, 2022

Give them product training in the form of webinars, video tutorials , and help articles to guide them through the learning process. Differentiate your product through customization. When your SaaS is going head to head with similar tools in the market, customization can be your key differentiator.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Patrick: From early on, we felt there were two key areas that we could differentiate on with Product Tours. Brian: I think what’s interesting here is that good design as the differentiator is not actually defensible.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

The Secret PM Handbook

MAY 5, 2017

It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. Bonus Video. ” video , from my (still in production) Secret Product Manager Handbook series. It should be your mantra. “I It’s a good way to describe what you do. Use it to help guide your activities.

Framework 302

Framework User Testing Product Management Product Manager 302

Mind the Product

FEBRUARY 3, 2020

Watch the video to see Dave’s talk in full. There was not much differentiation between them and the other products on the market. His key points include: Understanding customer problems. Looking to the left. How far to the left. Or read on for an overview of his key points. Understanding customer problems. Looking to the left.

Customer Feedback 108

Customer Feedback User Testing Product Research Customer Experience 108

The Product Guy

AUGUST 13, 2020

Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

BrainMates

JULY 23, 2023

While we are still only beginning to explore how AI can be utilised, as AI systems become increasingly capable of generating websites, software, video, music, and animation, many of the skills that have been the foundation of the technology industry for decades will become redundant. This isn’t hyperbole; this is happening now.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. Detailed blog articles about pain points, learning paths, and videos can also effectively engage buyers and create a genuine—and eventually profitable—connection.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Product Management University

SEPTEMBER 20, 2018

How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English.

White Paper 100

White Paper Webinar Differentiation Article 100

Intercom, Inc.

DECEMBER 6, 2022

My team is focused on building and aligning various channels of communication between customers and end users to enable faster resolution – mediums like messaging, email, video/voice, and social channels. Here, Pranava discusses our engineering principle “Make it feel personal”.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Product Management University

DECEMBER 13, 2019

The result will be higher-value multi-product solutions and a value story that easily differentiates you from the competition. If you’re a do-it-yourselfer, check out our online courses , complete with video instruction and all the tools to get the job done. Both equate to more revenue!

Research Software 100

Research Software Product Research User Testing Workshop 100

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. How does cloud-based video collaboration platform Frame.io Ahead of the trend: Frame.io. has seen an 87.5%

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Alchemer Mobile

JULY 16, 2019

Who says video tutorials and newsletter support are only for boring and complicated electronic systems? So, make sure to invest enough time and infuse greater creativity to deliver timely, relevant, and contextual videos that guide the user to gain more customers. So, how do you differentiate your offering from the sea of competition?

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

UX Planet

JANUARY 18, 2024

Autoplay Features: Imagine opening a news website, and a video or audio content starts playing without any prompt from you. Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer.

Customer Experience 59

Customer Experience UX Differentiation Branding 59

Userpilot

OCTOBER 6, 2022

Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. Advantages help understand how various features can differentiate the product. Mapping out the feature advantages and benefits also helps to develop a consistent product differentiation strategy.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Take our 11-minute video course to become a pro at proactive support. Read the support leader’s guide to proactive support. the Conversational Support Funnel )?

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

UX Planet

JANUARY 24, 2024

A designer used a video clip summarizing their design philosophy, instantly captivating visitors. The differentiator? Landing Page Importance: It’s your handshake, your first impression. Make it count. Take a look at this great visual flare from one of our advanced class students Eric. Do: Use it to succinctly tell your story.

UX 87

UX Data Visualization Feedback Software Customer Feedback 87

Intercom, Inc.

JUNE 2, 2022

First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. ” Liam: Moving on to the penultimate element, “define your differentiator,” what role does this one play? Elizabeth: Your differentiator helps you stand out – it’s how you’re different.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. When someone in our community takes a video, the app asks if they would like to submit the video to improve Wyze’s AI.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

Intercom, Inc.

FEBRUARY 6, 2019

These tiers helped to define what activities we’d do around launches and this could include everything from updating the changelog to posting on social media, creating video content and more. . Is it a differentiator for us or something innovative in the market? Initially, this was a very successful framework for us.

Product launches 170

Product launches User Friction User Testing Messaging 170

The Product Coalition

JULY 13, 2021

You can either have a different channel name or a key-value pair to differentiate. A share button visible for video content types to make it easier for the user to share it. Configuring a flag from the push notification dashboard is pretty simple. An ‘awards won’ section that lists the top awards attributed to the movie or its actors.

Customer Experience 135

Customer Experience User Testing Advertising Differentiation 135

Roman Pichler

OCTOBER 6, 2020

Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. Reviewing their products will tell you if your product is still sufficiently differentiated. Whatever you do, I suggest that you follow Steve Blank’s advice and “ get out of the building ”.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Product Management Unpacked

MAY 26, 2020

UPMC AnywhereCare is a telehealth product that enables patients with non-emergency symptoms to use video to connect face-to-face with an online provider and receive diagnosis and a treatment plan if necessary. Claire is helping to manage a product that’s playing a critical role in Western Pennsylvania’s healthcare system.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

JANUARY 30, 2023

Creating onboarding videos and allowing users to choose their path, like Tolstoy. Giving quick access to video tutorials across the app like Loom. So instead of triggering a sequence of tooltips , you should probably try producing onboarding videos to elevate your customer experience to the next level.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Intercom, Inc.

JULY 9, 2019

Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. For example, when someone fires up a video game after a long day, their Job-to-be-Done is to be entertained and distracted by their pursuit of success.

Customer Experience 196

Customer Experience Entertainment Product Research Differentiation 196

Mind the Product

OCTOBER 21, 2019

Watch the video to see Richard’s talk in full. One of the ways in which these new players are differentiating themselves from others in the market is through great product people and effective product management. What it takes to be a CPO. Future of the CPO. Or read on for an overview of his key points. Product Management Trends.

CTO 90

CTO Product Management Product Manager Management 90

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. You might also like: How To Make a Product Demo Video That Converts Leads to Customers. Sales demos are one of the easiest ways to boost your credibility with prospects and customers.

Demo 130

Demo B2B User Friction Customer Experience 130

B2B Product Management

JANUARY 18, 2024

It can be used as a competitive differentiation. Do a before/after video and use it for marketing. Use analytics to go deeper where customers spend more time than needed. Identify and fix those gaps. Lastly, go through the onboarding process yourself on behalf of the customer.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

Intercom, Inc.

JUNE 19, 2018

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

The Product Coalition

AUGUST 16, 2022

Personal experience note: I’ll never forget walking the eight person board of a $1bn company through videos of their product versus their competitors. Through these videos they found the motivation to invest heavily in creating a genuine competitor. #7 After a few minutes of showing both we were asked to “stop this, we get the point.”

User Testing 109

User Testing User Friction Customer Feedback Customer Experience 109

Mixpanel

MARCH 17, 2021

Tristan Handy, CEO of data transformation company dbt, outlines this in his post titled, The Modern Data Stack: Past, Present, and Future : “With consolidation into a centralized data infrastructure, we’ve lost differentiated analytical experiences for specific types of data. To learn how it works, check out this quick video.

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Customer Experience 98

Intercom, Inc.

SEPTEMBER 22, 2020

They created a stream of relevant content – from blogs and books to videos and conferences – that taught people how to create and promote content that attracted customers, delighted them, and converted them into loyal customers. Not surprisingly, HubSpot also leveraged inbound marketing to educate the market on the power of inbound marketing.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211