The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 155

User Testing Definition CTO Product Research 155

The Product Coalition

JANUARY 16, 2022

Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. Now, you might think that you can’t afford to rewrite your product, and you might be correct.

B2B 183

B2B User Testing Enterprise Demo 183

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. Tough market conditions would cause your sales to dramatically drop or even cease.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

OCTOBER 18, 2020

In the beginning, you reveal the bigger things that need to change in your current strategy (for example, some companies I work with understand that they need to solve a different problem than the one they are currently solving, or address a different market segment). At this point, the importance of the process is very clear.

User Testing 150

User Testing B2C Customer Experience Weak Development Team 150

The Product Coalition

SEPTEMBER 14, 2020

Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market. Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds.

Startups 138

Startups User Testing Agile Product Research 138

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 145

Product Strategy Research Software Strategy User Testing 145

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

The Product Coalition

OCTOBER 25, 2021

Someone (engineering, BI, product analysts, or product managers) would need to know how to calculate the number that tells you the current metric value. Usually, when I ask people for their metrics they give me the metric name (e.g. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 192

User Testing Magazine Product Research Research Software 192

The Product Coalition

DECEMBER 17, 2023

I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. I’m sure that your product, too, has a generic list of competitors.

Technical Review 147

Technical Review Weak Development Team User Testing Systems Review 147

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 148

Framework Reporting Tools Definition B2C 148

The Product Coalition

JULY 25, 2021

Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This part actually requires some preparation. Before you talk to them, make sure you understand exactly what is missing.

Weak Development Team 158

Weak Development Team Product Management Product Manager Outbound 158

The Product Coalition

OCTOBER 12, 2020

Marketing needs to know exactly who the target audience is and what value proposition to talk about. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing. you must be more specific.

Product Strategy 122

Product Strategy Strategy User Testing Product Research 122

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 143

User Testing Workshop B2B Leadership 143

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. And so, we have things like a fish that loads the schedule within the product. That’s what matters: how painful is it for customers?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

SEPTEMBER 6, 2021

It can be heavy to handle, so I see many product leaders investing a lot of time in creating a unified repository of information: everything is in Trello/Monday/Jira/Name-your-favorite-tool. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s in the documentation. Happy new year!

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

The Product Coalition

JULY 16, 2023

Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.

Strategy 148

Strategy Product Management Product Manager Management 148

The Product Coalition

FEBRUARY 27, 2022

In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. It will also help you develop intuition , which has a bad name in a data-driven world but is actually a super important tool for you to use. Good luck in your new position!

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Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

APRIL 25, 2021

At the next session, one of the product managers said that he watched the lecture and started implementing the advice I gave there, but when he started managing his calendar he saw that about 70% of his time is already booked with regular, recurring meetings every week. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 137

Weak Development Team Leadership Books Education 137

The Product Coalition

FEBRUARY 14, 2022

Unlike what might be implied from the name, the lecture Itai gave discussed writing requirements for functionality that included estimates (in Hebrew), which were features that gained popularity back then. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It was a great talk and I gave him my vote as well.

User Testing 158

User Testing Data Visualization Product Management Product Manager 158

The Product Coalition

AUGUST 13, 2023

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023.

Customer Experience 147

Customer Experience User Testing Generative AI Books 147

The Product Coalition

JANUARY 6, 2024

This map should be part of your presentation, first in order to help people understand how you define each category, and second, because you want to list the names early on so that your audience doesn’t think that you are not going to address specific competitors. But it’s a teaser, not an in-depth analysis of each just yet.

User Testing 146

User Testing Customer Experience Customer Feedback Presentation 146

The Product Coalition

MAY 15, 2022

I am a grown woman who can handle a good compromise in the name of true love. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on May 9, 2022. in good faith or not?—?that

Definition 154

Definition Agile Travel User Testing 154

The Product Coalition

DECEMBER 11, 2023

As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. Do we want it to come from a specific product or market segment? There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Customer Experience 78

The Product Coalition

AUGUST 9, 2020

While I personally find it too smug (because truth to be told there are alternatives, and I’m sure Spotify is well aware of them), there are a number of lessons we can learn from this ad as product leaders when it comes to competition. It validates the market need, and it helps develop the discussion around the space you are in.

User Testing 82

User Testing Customer Experience Research Software Positioning 82

The Product Coalition

JANUARY 12, 2020

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 4, 2020.

Customer Experience 82

Customer Experience User Testing Technology Books 82

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. Their needs, wants , and pain points. Company details (e.g. Attest website.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

DECEMBER 11, 2023

The Slack Example When I was first introduced to Slack I was Head of Product at eBay, so I chose eBay as the company people work for in this example. I imagine it was something like that: Let’s say that we have an engineer named Sarah. How did people really start using Slack and got to become paying customers? Not a pleasant finding.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Episode 223: Leadership Lessons is Product Management. Episode 156: Critical Thinking is Product Management. Why Product Marketers Need Data.

Blog 80

Blog Books Feedback Software User Testing 80

The Product Coalition

MARCH 8, 2020

strategy, organization, process, people, you name it?—?and My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on March 4, 2020. It comes in multiple fronts?—?strategy,

Customer Experience 87

Customer Experience Leadership Consulting Definition 87

Userpilot

FEBRUARY 4, 2021

Track behaviour: interacted with x campaign, visited pricing page x times in a week, downloaded ebook, opened chat support x times in the last 30 days etc. Every time the customer refers someone you can add 1 point to a score you name referral. To be clear, when it comes to email marketing they pretty much mean the same thing.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

NOVEMBER 10, 2024

In 1999, however, a cruise ship designer named John McNeece wanted to give an example of why it’s problematic to ask customers what they want. That means using your understanding of the market, your team’s capabilities, and the long-term goals of your product to make the right call, even if it’s not what the customer asked for.

User Testing 100

User Testing Research Software Customer Feedback Feedback Software 100