The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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B2B User Testing Enterprise Demo 183

The Product Coalition

OCTOBER 25, 2021

Someone (engineering, BI, product analysts, or product managers) would need to know how to calculate the number that tells you the current metric value. Usually, when I ask people for their metrics they give me the metric name (e.g. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Magazine Product Research Research Software 192

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 146

Education Marketing Weak Development Team User Testing 146

The Product Coalition

JULY 25, 2021

Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This part actually requires some preparation. Before you talk to them, make sure you understand exactly what is missing.

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Weak Development Team Product Management Product Manager Outbound 158

The Product Coalition

DECEMBER 4, 2023

A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

SEPTEMBER 6, 2021

It can be heavy to handle, so I see many product leaders investing a lot of time in creating a unified repository of information: everything is in Trello/Monday/Jira/Name-your-favorite-tool. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s in the documentation. Happy new year!

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

The Product Coalition

MARCH 27, 2022

implemented them and took them to the market. I named at least 3 such attempts, and the CEO then saw and agreed that each such attempt was a step in the right direction. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

The Product Coalition

OCTOBER 18, 2020

The new pitch typically works much better than the older one (which in many cases was not built with a product strategy in mind, but rather a more generic company strategy). While the execution side is important, and the CPOs should definitely come up with a delivery plan, my recommendation is to not let go of the product strategy just yet.

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User Testing B2C Customer Experience Weak Development Team 150

The Product Coalition

SEPTEMBER 14, 2020

Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds. Learning to live and thrive with uncertainty is a key part of truly becoming a product executive. Help yourself succeed?—?in

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Startups User Testing Agile Product Research 138

The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

Product Strategy 145

Product Strategy Research Software Strategy User Testing 145

The Product Coalition

JULY 16, 2023

Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.

Strategy 148

Strategy Product Management Product Manager Management 148

The Product Coalition

FEBRUARY 27, 2022

In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. It will also help you develop intuition , which has a bad name in a data-driven world but is actually a super important tool for you to use. Good luck in your new position!

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Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

APRIL 25, 2021

At the next session, one of the product managers said that he watched the lecture and started implementing the advice I gave there, but when he started managing his calendar he saw that about 70% of his time is already booked with regular, recurring meetings every week. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Weak Development Team Leadership Books Education 137

The Product Coalition

FEBRUARY 14, 2022

Unlike what might be implied from the name, the lecture Itai gave discussed writing requirements for functionality that included estimates (in Hebrew), which were features that gained popularity back then. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It was a great talk and I gave him my vote as well.

User Testing 158

User Testing Data Visualization Product Management Product Manager 158

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 148

Framework Reporting Tools Definition B2C 148

The Product Coalition

DECEMBER 17, 2023

I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle. Six Types of Competition That You Must Be Aware Of was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Technical Review 147

Technical Review Weak Development Team User Testing Systems Review 147

The Product Coalition

AUGUST 13, 2023

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023.

Customer Experience 147

Customer Experience User Testing Generative AI Books 147

The Product Coalition

OCTOBER 12, 2020

The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). In the name of affordability and reliability, ease of use wasn’t the most important quality of the car. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Product Strategy Strategy User Testing Product Research 122

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 143

User Testing Workshop B2B Leadership 143

The Product Coalition

MAY 15, 2022

I am a grown woman who can handle a good compromise in the name of true love. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on May 9, 2022. in good faith or not?—?that

Definition 154

Definition Agile Travel User Testing 154

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

JANUARY 6, 2024

This map should be part of your presentation, first in order to help people understand how you define each category, and second, because you want to list the names early on so that your audience doesn’t think that you are not going to address specific competitors. But it’s a teaser, not an in-depth analysis of each just yet.

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User Testing Customer Experience Customer Feedback Presentation 146

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 11, 2023

As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. If you follow the product-market fit example from above, it is clear that you need to focus on retention.

Roadmap 78

Roadmap User Testing Workshop Customer Experience 78

The Product Coalition

JANUARY 12, 2020

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 4, 2020.

Customer Experience 82

Customer Experience User Testing Technology Books 82

The Product Coalition

AUGUST 9, 2020

While I personally find it too smug (because truth to be told there are alternatives, and I’m sure Spotify is well aware of them), there are a number of lessons we can learn from this ad as product leaders when it comes to competition. You will understand your product much better after that.

User Testing 82

User Testing Customer Experience Research Software Positioning 82

Userpilot

MAY 19, 2021

Inbound marketing means creating valuable content for your target audience to help them find you themselves. Ebooks, whitepapers, etc. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. This includes using the local time zone and greeting their attendees by their names. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

DECEMBER 11, 2023

The Slack Example When I was first introduced to Slack I was Head of Product at eBay, so I chose eBay as the company people work for in this example. I imagine it was something like that: Let’s say that we have an engineer named Sarah. How did people really start using Slack and got to become paying customers?

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

APRIL 30, 2021

Here are our top recommendations for marketing agencies to partner with as a SaaS business: 1. Grow and Convert is a world-renowned agency that specializes in content marketing. It takes its name from combining the skill sets of Benji Hyam, a content marketer (”Grow”), and Devesh Khanal, a conversion rate expert (”Convert”).

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Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: after the purchase, tell the user when your product will ship and include a button to the tracking page. For example, that’s when they download the ebook or start the free trial. Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

MARCH 8, 2020

strategy, organization, process, people, you name it?—?and My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on March 4, 2020. It comes in multiple fronts?—?strategy,

Customer Experience 87

Customer Experience Leadership Consulting Definition 87

Gainsight

NOVEMBER 20, 2019

Start with this: Product-Assisted Growth: The Best Kept Secret of Product Led Companies. Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Episode 223: Leadership Lessons is Product Management.

Blog 80

Blog Books Feedback Software User Testing 80

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Video marketing (YouTube and TikTok). Newsletters.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

FEBRUARY 4, 2021

Track behaviour: interacted with x campaign, visited pricing page x times in a week, downloaded ebook, opened chat support x times in the last 30 days etc. Every time the customer refers someone you can add 1 point to a score you name referral. Tip: events and tags can be confusing, I know. About the author.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

The Product Coalition

NOVEMBER 10, 2024

In 1999, however, a cruise ship designer named John McNeece wanted to give an example of why it’s problematic to ask customers what they want. Let’s Talk About Faster Horses was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

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