The Product Guy

MAY 25, 2017

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Mind the Product

MAY 22, 2017

Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Is it the delusion that locking your organisation into a plan a year in advance equals a competitive edge?

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Roadmap User Testing Data Visualization Product Research 185

Daniel Elizalde IoT Blog

MAY 22, 2017

Get an inside look at the state of the IoT industry, as reflected in the IoT World conference and expo last week. Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

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Education Technology 134

Product Management University

MAY 24, 2017

Product demo objections are a staple of the sales process in the B2B software business. Your competitor’s products have just as many or more deficiencies than yours. Don’t get too worked up over it. Successful demos require that you master the art of making certain product deficiencies seem trivial in the grand scheme of the overall solution.

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Demo Product Research Differentiation B2B 124

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

Feedback Software

The Product Guy

MAY 21, 2017

In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Users v. Thought Leaders”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decis

Customer Experience 218

Customer Experience Enterprise Product Management Product Manager 218

Amplitude

MAY 25, 2017

The six things you need from a great product data scientist and how to find them . Product Analytics is one of the most high leverage roles in a company that’s investing in software development. Having millions of touch points with your customers gives you a plethora of opportunities to learn from mistakes faster and build the conviction to take moonshots.

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Data Visualization Analytic Tools Weak Development Team User Testing 83

Product Management University

MAY 22, 2017

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the rallying cry for your entire organization. There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the to

Product Marketing 113

Product Marketing Customer Experience Customer Feedback Marketing 113

The Product Guy

MAY 20, 2017

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Entertainment Positioning Product Management Product Manager 186

Mind the Product

MAY 25, 2017

Julie Zhou , Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth. When a startup or new product starts to get some traction, there often comes a decision to hire someone to manage growth without a full picture of what that will actually entail. Julie Zhou leverages her experience in exactly that role to tell us how to develop that culture – in the context of a play in three acts.

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Weak Development Team Customer Experience Startups Engineering 110

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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

Product Management

Pragmatic Marketing

MAY 25, 2017

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that expands our brand promise to deliver practical, actionable training and best practices.

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Marketing Branding 70

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.

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Brian Balfour

MAY 24, 2017

Growth is still an emerging discipline, and not everyone has a structured growth team within their org. But, let’s say you get to start from scratch and build the ideal growth team. What people and roles would you start with? Andrew Chen and I recently sat down to look at a few configurations to consider as you're scaling up a team around growth. We've broken up the conversation into three videos, with notes below each video.

Customer Experience 69

Customer Experience Analytic Tools Data Visualization Engineering 69

Mind the Product

MAY 23, 2017

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. Anticipation has been building given the high-profile nature of the authors, including Mind the Product’s very own Martin Eriksson. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules. By drawing on a vast number of experts and their own experiences, the authors have created a book that will become the touchstone for leaders working their

Books 70

Books Leadership User Testing Product Research 70

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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

Management

Pragmatic Marketing

MAY 23, 2017

You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it’s not what keeps you returning to Starbucks (or to another favorite coffee shop). Given the landscape of retailers brewing and selling what essentially amounts to the same commodity, the fact that we pledge our loyalty to one roaster over another is further proof that the coffee is not the “thing” we’re after.

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Branding Feedback Software User Testing Customer Experience 70

The Accidental Product Manager

MAY 22, 2017

In order to find more customers, you have to know how to search for them Image Credit: Jeffrey Beall. Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers for our product?

Customer Experience 66

Customer Experience Consulting Definition Leadership 66

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. Here’s some of what’s coming up in the next few weeks — hope you can join me at one of them! June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60

Revulytics

MAY 24, 2017

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For start-ups, that’s a proposition complicated by the pressure to show traction and gain a foothold, before we slump into irrelevance.

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Data Visualization Software Review Customer Feedback Download 54

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Pragmatic Marketing

MAY 23, 2017

While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that there was no kitchen. No oven. No burners. No kitchen sink.

User Testing 70

User Testing Research Software Reporting Tools User Friction 70

DISQO

MAY 24, 2017

Building a product is a lot like playing with blocks as kids. Back then, we barely had a grasp on the English language, much less physics and engineering. Faced with uncertainty, we started to experiment. This exploration was fun and, because there were no consequences for being wrong, we tried a lot of building designs that didn’t work. From our trials, we quickly discovered gravity and thus learned a couple of basic tenets.

User Testing 45

User Testing Product Research Customer Experience Weak Development Team 45

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. Here’s some of what’s coming up in the next few weeks — hope you can join me at one of them! June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60

dscout People Nerds

MAY 22, 2017

Umi Hsu on making culture meaningful and equitable.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Pragmatic Marketing

MAY 23, 2017

A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing.

Marketing 70

Marketing User Testing Weak Development Team Education 70

TSIA

MAY 25, 2017

The technology industry has been creating service offers for decades. These service offers have helped customers stand up technology and make it available for use. At TSIA, we call this the "technology availability" value proposition. However, customers want more. They don’t just want the technology to be available, they want technology providers to accelerate their ability to unlock value.

Framework 40

Framework Technology Books Management 40

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. Here’s some of what’s coming up in the next few weeks — hope you can join me at one of them! June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60

DISQO

MAY 24, 2017

Building a product is a lot like playing with blocks as kids. Back then, we barely had a grasp on the English language, much less physics and engineering. Faced with uncertainty, we started to experiment. This exploration was fun and, because there were no consequences for being wrong, we tried a lot of building designs that didn’t work. From our trials, we quickly discovered gravity and thus learned a couple of basic tenets.

Product Research 40

Product Research User Testing Customer Experience Customer Feedback 40

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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

Product Strategy

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? And is it a helpful analogy? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. But when people hear product manager as CEO of the product, many also jump to the conclusion that the product manager is then the product decision-maker, that this person will oversee all the areas

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Product Management Product Manager Product Research Research Software 70

TSIA

MAY 23, 2017

I recently contributed the first of a three-part series of articles to Business View Magazine about how the new subscription-based economy is affecting traditional technology companies. In my first article, " The Terror Facing Tech ," I discuss how both the product revenues and even service revenues for many well-established traditional technology suppliers are beginning to shrink.

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Magazine Article Technology 40

UserTesting

MAY 23, 2017

We’re thrilled to announce that our newest feature, My Recruit, has been launched into public beta today! My Recruit gives UserTesting customers the ability to create and launch a study with anyone, anytime—on demand. Best of all, the feature is … The post New UserTesting feature: My Recruit appeared first on UserTesting Blog.

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