The Product Coalition
APRIL 30, 2018
Nobody reading your docs? This post is for you. “Documentation” is a dirty word?—?especially at tech startups, where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.
Hutwork
MAY 4, 2018
What do most people think when they hear “product manager”? They think of a slick, MBA-type who can fast talk his or her way around a product. Or maybe they think of a technical guru who understands “geek speak” and can relate it to end users. It’s interesting to note that other capacities in a business have a variety of well-defined words to tack on to their title to help others understand their function.
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Ask Benny
MAY 1, 2018
Why product management role is so misunderstood. The Technical Aspect Throughout my career as product manager I have talked with many product managers from different companies, seen a lot of product management recruitment ads, and followed many product management discussions and lectures. I have found out that an alarmingly large portion of those product managers are focused only on the technical aspects of their job.
The Accidental Product Manager
APRIL 30, 2018
Sure they are good at selling books, but are they any good at groceries? Image Credit: Wired. Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing , but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up with a clever way to change their product development definition that will allow the company to grow i
Product managers have long relied on the Minimum Viable Product (MVP), but in the age of AI, a minimum AI-Ready Product (MAP) – an evolution of the MVP that ensures a product is not just functional but ready to leverage AI from day one has become crucial
Mind the Product
MAY 2, 2018
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design and science is becoming increasingly relevant.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
MAY 1, 2018
Convincing potential users to sign up for your product isn’t easy. But what happens next is far more important. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. At Traction Conference, an event all about how to keep and grow customers and revenue at scale, I explained how to build onboarding based on your customers’ goals, and why when your product improves, your onboardi
Product Innovation Educators
APRIL 30, 2018
How product managers observe and listen to users to gain valuable insights. How do you know what products you should build? What products will delight customers? The answer isn’t a mystery and has been expressed by numerous past guests. One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week.
Mind the Product
MAY 1, 2018
Summary: A ProductTank London talk that advises you accept that you are part of any failure that happens and be specific about the issues that you face. This helps you to work through them as a team and sets an example for others to follow. When success does come, make sure you expose the specific actions of people that led to it so that the team can reproduce them.
The Product Guy
APRIL 30, 2018
There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Intercom, Inc.
APRIL 30, 2018
When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call.
Product Innovation Educators
MAY 4, 2018
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Revisiting failing fast – why you should fail fast. Innovation means doing something new, which means the need for experimenting and learning. Learning when we do something new comes with failing along the way until we figure things out.
Mind the Product
MAY 4, 2018
Music fans know all about that old chestnut of the “difficult second album”, but it’s a cliche that contains some truth. You usually get a decent helping of goodwill on your first public outing as the producer of something you’re passionate about, and this makes it very hard to live a up to a strong debut. We had a “second album in the making” feeling many times while we prepared for our second MTP Engage Hamburg, so we were relieved at how well it all turned
The Product Guy
APRIL 28, 2018
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
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Intercom, Inc.
MAY 3, 2018
Product management is about solving problems. How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. Not to mention changes to workflows affecting an increasingly large amount of users.
UserVoice
MAY 4, 2018
Introduction. One of the most important, and often most-overlooked, aspects of adopting a “little-a” agile culture lies in the application of continuous improvement practices. By far the most important of these practices is looking back over past efforts so that we can identify root cause and propose remedial efforts. And while Scrum has this function built in on the team level, the sprint retrospective is.
Mind the Product
APRIL 30, 2018
When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence of a long-term shift in consumer attitudes towards increased security and control.
First Round Review
APRIL 30, 2018
As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
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Clever PM
MAY 3, 2018
It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most […].
UserVoice
MAY 4, 2018
Introduction. One of the most important, and often most-overlooked, aspects of adopting a “little-a” agile culture lies in the application of continuous improvement practices. By far the most important of these practices is looking back over past efforts so that we can identify root cause and propose remedial efforts. And while Scrum has this function built in on the team level, the sprint retrospective is insufficient to serve the needs of continual improvement of the organization as a whole.
Mind the Product
MAY 3, 2018
Product leaders frequently ask me how they should measure and motivate their product team members. Traditionally, product teams are measured on revenue and dates, so if a company hits its numbers within a specific timeframe, then members of the product team will continue to earn their paychecks. But what happens when product leaders want a more precise and individualized way to incentivize their product teams?
First Round Review
MAY 1, 2018
As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Technical Product Manager at GPC Global Technology Center in Krakow. She has extensive experience in the area of Product Delivery and close cooperation with development teams. In her work, she tries to implement the scrum approach.
Userzoom
MAY 3, 2018
Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. “Dear Diary, I couldn’t think of anything interesting to write, so here’s some lorem ipsum”. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally as you may hear it described in other places where they like big words).
Nir Eyal
MAY 1, 2018
Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.
dscout People Nerds
MAY 3, 2018
Tricia Wang on why the digital age means everyone (even non-researchers) should understand ”thick data.
UX Studio
MAY 2, 2018
I’m walking on thin ice here, but sometimes I feel that UX design is killing my creativity. When it comes to the design process, I follow all the steps in the book. But occasionally, something gets lost along the way: true innovation. Then, I wonder: how to be more creative in a UX setting, while still putting the user first? What lies behind a creative crisis and how to avoid it.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Userzoom
MAY 3, 2018
Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. “Dear Diary, I couldn’t think of anything interesting to write, so here’s some lorem ipsum”. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally as you may hear it described in other places where they like big words).
Nir Eyal
MAY 1, 2018
Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.
Pragmatic Marketing
MAY 3, 2018
In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay. It was challenging to change his mind, mostly because he was in the middle of an emotional pricing situation with his son and a local college. The college was digging deep into details of his income and his assets.
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