Applying Neuromarketing to Elevate the Digital Banking User Experience
UX Planet
MAY 1, 2025
Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. For example, through the use of nudge theory (Thaler & Sunstein, 2008), we can guide users toward better decisions without being manipulative.
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