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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. For example, through the use of nudge theory (Thaler & Sunstein, 2008), we can guide users toward better decisions without being manipulative.

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A Designer’s Guide to WCAG Accessibility

UX Planet

But what exactly is WCAG, and why does it matter for designers? WCAG stands for Web Content Accessibility Guidelines. It was first published by the W3C’s Web Accessibility Initiative (WAI) in 1999, with major updates in WCAG 2.0 2018), and the latest WCAG 2.2

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The Secret of Diminishing Returns

Tyner Blain

I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for product managers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014).

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What’s in your stack: The state of tech tools in 2025

Lenny Rachitsky

” Linear’s popularity is on par with that of Asana, a company founded in 2008. Much more useful in terms of milestones and flexibility. Easier to filter views and build a personal workspace setup.” Meanwhile, Notion is playing a clever game.

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Unlocking Digital Self-Service: Secrets to Success, Measurement, and Scale

Gainsight

Beyond the Forum: Creating a Community That Empowers Let’s be real: Communities, at least in their 2008 form, have always felt like a check-the-box thing thrown up to deflect a few tickets and save a few bucks. Let’s take a closer look at the self-service transformation and what it means for the future.

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UX Moments: You’re either in or you’re out. Right now.

UX Planet

Iron Man (2008) “Sometimes you gotta run before you can walk.” My UX advice: The exact opposite of what happens — most designers go “deeper” into layers and features, instead of understanding the problem in depth and simplifying. —  “No, you don’t need another layer. You need clarity.”

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UX job? Why so serious?

UX Planet

The real secret to thriving is finding peace amidst the dynamic chaos The Dark Knight (2008) Over the years I have met many different people, but I notice that work is often associated with rushing and stress. Stressful situations we call “dynamic”.

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