2014 Enterprise Marketing 
Melissa Perri
JANUARY 4, 2020
Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." As more enterprises turn digital, this will become a stronger need for them.
Product Innovation Educators
JANUARY 20, 2025
For example, if a key result depends on both marketing and IT, assign two names to that key result. How could you align OKR cycles with major product milestones or market events? Instead, enable cross-functional ownership when appropriate. No name next to a key result: Ensure someone is accountable to every key result.
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The Product Guy
JUNE 20, 2019
When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. More About The Product Mentor. Better Decisions.
Intercom, Inc.
JULY 16, 2020
As tech continues its path toward democratization, with better offerings available to more people, an odd contradiction has revealed itself: on the enterprise side of things, most software simply isn’t very good. In 2014, the company smashed expectations, earning $105 million in revenue – double what they had taken in the year before.
Intercom, Inc.
SEPTEMBER 28, 2021
As Intercom grows, we’re moving into new markets and serving new customers. In recent years we have increasingly focused on upmarket, enterprise-scale customers. This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog.
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.
Mind the Product
APRIL 20, 2017
Enterprise WeChat (WeChat for Work). Early last year, Enterprise WeChat (Qiye Weixin) was launched to target large companies. Chinese users have been able to book a taxi with ride-sharing and taxi-hailing service Didi since January 2014. It is just like UberEats (started August 2014) inside WeChat. WeChat Mobile Payment.
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