Remove 2017 Remove Marketing Remove Naming
article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

article thumbnail

Product Manager vs. Product Owner

Melissa Perri

It was all the same work I had been doing before, but now it had a different name. I liked this name. I went on being called a Business Analyst as I worked at banks and other financial services companies. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

article thumbnail

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

6 steps to product-market fit. (1) 6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. You know that the term and tools are going mainstream when it becomes the topic of a new play by the same name, Ideation.

article thumbnail

All the Awesome Speakers for #mtpcon SF 2017

Mind the Product

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017).

article thumbnail

Engaging Product People – the Hamburg Way

Mind the Product

We wanted to live up to the event’s name and help people engage – and it worked out: Several attendees compared the event to a “class reunion” and spent the day’s long breaks chatting with old and new contacts. — Tim Schurig (@schurock) April 28, 2017. — Eva Nesbach (@EvaNesbach) April 28, 2017. Your Reactions.