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Product Training for Sales – More Buyer, Less Product!

Product Management University

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. Make the training about buyers instead of products – product training should amount to 3-6 business situations or scenarios that are common to all prospects.

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Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

Visit Our Blog to read the full post that goes along with this episode. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company. The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy.

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B2B Product Manager Magazine December 2020

Product Management University

Blog: High-Octane Product Management. Shorter sales cycles and competitive differentiation. Anytime, Anywhere Training that lets your team learn in small increments over many weeks or months. You no longer have to take 2-4 days away from your job for a one-and-done training course. View the magazine. In This Issue.

Magazine 130
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Consulting Tip 5: How to Think About Business Models to Avoid Commodity Work & Commodity Fees

Johanna Rothman

I ranted about one of those on my other blog. I offer blog posts, conference talks, and meetups in the low-fee, commodity experience quadrant. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

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What Is Secondary Navigation? [+ Examples]

Userpilot

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. The interface uses subtle design tactics to avoid visual overload, such as differentiating between levels of navigation while maintaining a sense of continuity across the entire user interface.

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Defining Guidelines in Product Management

The Product Guy

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? Some of them are good, and some of them are bad.