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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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What Went Wrong For The Peloton Product Managers?

The Accidental Product Manager

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit. Subscribe now: Click Here!

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B2B Product Manager Magazine July 2020

Product Management University

We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Blog: High-Octane Product Management. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.

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B2B Product Manager Magazine August 2020

Product Management University

Blog: High-Octane Product Management. It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates. In This Issue.

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B2B Product Manager June 2020

Product Management University

Blog: High-Octane Product Management. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. ” 13 bite-size lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises and templates.

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Adding a work trial to your interview process

Lenny Rachitsky

For more interactive roles, such as Sales or positions where folks will be presenting internally, the trial project may include a final presentation. We’d reuse the same exercise across all levels and adjust expectations. For positions we didn’t hire for often (e.g. Mostly, however, the work is done asynchronously.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Writing up the press release for your theoretical new feature can be a helpful exercise here. It’s good to have a range of content like launch blogs and videos.