Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Personalizing in-app experiences centers on delivering the right message, to the right person, via the right medium, at the right place and time within the app. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. I help manage blogs, podcast strategy, editorial calendars, and large content partnerships. Storytelling amplifies that message and gets it across to more people.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”. Overpromising.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

MARCH 24, 2020

We created this blog post to help you reduce your Support team’s load and provide your customers with the personal support they need. Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Tailor your message to each group.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

SEPTEMBER 2, 2021

During launches, it’s often best if each team focuses on what they do best – product marketing with the positioning and go-to-market strategy and other parts of the marketing team taking ownership of the higher-level narrative and integrated marketing campaigns. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Intercom, Inc.

APRIL 29, 2020

You can check out my full slide deck and blog post below. We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Embracing a philosophy of change. Add value, not just noise.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. Luckily, this story ends on a more positive note. Like most beginners, I started with Marty Cagan’s Inspired and rather quickly stumbled across Teresa’s Product Talk blog,” says Sebastian.

Product Research 307

Product Research Reporting Tools Feedback Software Customer Communications 307

Intercom, Inc.

JUNE 12, 2019

So the obligation to make first impressions positive and memorable is immense. A positive first impression that shows the true value of your product sets the tone for a fruitful, long-lasting relationship with your user. Welcome message. To pick the best UI pattern for your message, consider a content hierarchy.

Customer Experience 182

Customer Experience User Testing Education Messaging 182

Intercom, Inc.

OCTOBER 22, 2019

As you can see, at various points in the customer lifecycle, you should send different types of messages in different channels, all tailored to the customer’s behaviour. “Consider how best to deliver that message – whether it’s by email, in-app message or even with a Product Tour” Who are the different segments you want to reach?

Onboarding KPIs 200

Onboarding KPIs Customer Experience Messaging Framework 200

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress – CMS.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout. Showcase Your Best Work Highlight key projects and casestudies.

Reporting Tools 59

Reporting Tools Magazine Software Review Customer Experience 59

Intercom, Inc.

APRIL 6, 2020

With so many of us looking for positive outlets for our increased time at home at the moment, we hope these articles can be helpful again. Face to face feedback is so important because you can see if the message has landed or you need to adjust it. The key takeaway for me? The medium matters. Sorry Slack. The value of values.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. Positioning and messaging: Develop effective positioning and messaging that resonates with and converts Intercom’s target customer segments.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Ask yourself: What story is emerging?

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. When it comes to positioning, the social media contest winners should be the first ones to try your product. Besides, about v76% of the email subscribers buy products from email marketing messages.

Customer Experience 134

Customer Experience Events Blog Engineering 134

Userpilot

AUGUST 30, 2024

Product-led blog content. While product-focused advertising is primarily about advertisements and promotional messages, product marketing focuses on the entire process of researching a product , bringing it to market, and ensuring its success. Here’s an example from Userpilot: Explore Userpilot’s product-led blog. Paid digital.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy. How do they communicate their messaging?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Alchemer Mobile

AUGUST 6, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing. Conferences.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Management 179

Product Management University

DECEMBER 7, 2020

Granted, it might not be feasible to create a story like the one above for every scenario, but a few strong examples will usually be enough to establish a solid foundation for building, positioning, selling and deploying the solution.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Userpilot ’s blog posts.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Coalition

SEPTEMBER 8, 2021

Besides being famous for her blogging and modeling, Lyn is also known as a professor at the Graduate School of Social Service at Fordham University. Like other influencers on this list, Dorrie’s message is that if you are stylish being young you can continue to be yourself at any age. You choose who you are, no matter the age.

Marketing 148

Marketing Magazine Branding Messaging 148

Userpilot

JULY 16, 2024

With customers already viewing your product as different, any positive experience will reinforce this view and keep them coming for more. For example, a brand may position itself as affordable (lower quality, lower price), while another is positioned as luxury (higher quality, higher price). Ahref’s video academy.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Userpilot video ad. Ahrefs product-led content. Get a demo.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

JULY 8, 2024

Examples of touchpoints at this stage include paid ads, blog articles, social media posts, marketing emails, webinars , customer reviews, and referrals. After the customers buy the product, the role of the touchpoints is to support customers and provide a positive experience. Like blog posts, whitepapers, eBooks, or video tutorials.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Product Management Unpacked

APRIL 3, 2020

A recent ‘Grossman Group’ blog post ‘Trust in the Workplace’ explains trustworthiness with the following key points: Deserving confidence. If you are relatively new in your position and now find yourself working remotely, you have to go first and make deposits. How do you build trust in the workplace? Do what you say you will do.

Weak Development Team 163

Weak Development Team Product Management Product Manager Banking 163

Product Management University

JULY 7, 2020

There’s still a huge disconnect between our company value story and the positioning of each product. The resulting silos, competing priorities that change with the wind and value messages that don’t differentiate can paralyze any organization. It’s inside-out product management at its finest! Here’s the thing.

B2B 165

B2B Marketing Product Management Product Manager 165

Intercom, Inc.

MARCH 26, 2020

But one basic principle that hasn’t failed us yet is the ACE method, which encourages teammates to: A ssume positive intent. Err on the side of overcommunicating by including more information than you think might be necessary at first, and be sure to ask if your message is understood. C larify ambiguity. E xpress themselves.

Customer Experience 171

Customer Experience Definition User Testing Travel 171

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. If you are a consultant, you might apply to a product position at Deloitte, who will understand and value your background.

Technical Review 167

Technical Review Product Management Product Manager Research Software 167

UX Planet

OCTOBER 8, 2024

High-quality writing leads to positive experiences between users and the product whereas low-quality writing leads to the awful opposite. UX or “user experience” is the sum of all the interactions (negative or positive) a user may have with the brand’s digital presence. If not, it has a ‘bad UX’ and is unlikely to be successful.

UX 104

UX Data Visualization Research Software Analytic Tools 104

The Product Manager Coach Blog

MARCH 4, 2025

Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. How to Do It: Regular Updates: Set up a Notion page or a stakeholder newsletter to keep everyone informed about progress, challenges, and next steps. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

The Product Coalition

DECEMBER 11, 2023

This approach positively impacts budget allocation, making AI an attractive solution for businesses looking to optimize content creation without exceeding financial constraints. This involves personalizing subject lines, tailoring message content, and determining the optimal email timing.

Data Visualization 147

Data Visualization Artificial Inteligence Analytic Tools Research Software 147

Userpilot

FEBRUARY 24, 2023

Positive feedback loops confirm you’re doing the right thing while negative feedback loops are a chance to solve issues and improve the user experience. Automated in-app messages and email replies are an easy way to acknowledge user feedback. Let’s get right to it! This part takes very little effort.

Product Research 98

Product Research Feedback Loop User Testing Feedback Software 98