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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

Naming 307
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 223
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The Innovation Ambition Matrix

Roman Pichler

Apple, for instance, disrupted the mobile phone market with the original iPhone; Nintendo did the same in the games console market with its Wii; and Amazon disrupted the retail book market with its online store. [3] It offers the autonomy to do things differently and develop brand-new products.

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What makes Airbnb’s Design a Gold Standard

UX Planet

A closer look at how Airbnbs design turns simple bookings into emotional, trust-driven experiences. It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission. Great design has become a key differentiator.

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Product Strategy as a System

Roman Pichler

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

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10 Mobile App Push Notification Best Practices to Reduce Churn

Userpilot

78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. Something as simple as including the users name, referencing their recent activity, or suggesting the next best action can make a huge difference. Generic blasts feel like spam. Source: Reddit.

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371: What product managers need to know about IP – with Rich Goldstein

Product Innovation Educators

He also authored the American Bar Association’s book on IP titled The ABA Consumer Guide to Obtaining a Patent. Trademarks protect branding. [7:13] 27:57] Is there any value for you in your career to have your name on a patent? Check out Rich’s book, The ABA Consumer Guide to Obtaining a Patent. In the U.S.,