Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Want to see how to implement the strategies in your product with Userpilot? Why is it important? How to create it?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

DevelopmentCorporate

JUNE 2, 2025

In this blog post, well break down each key theme of the report and explore its implications not just in raw numbers, but in terms of strategy, maturity, and the evolving value of UX and product research. Leaders who recognize this are betting on research to drive differentiation in a crowded market. How does your budget compare?

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

The Product Coalition

JANUARY 26, 2021

Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? During the workshop, the group will complete: Vision Primer exercise ?

Vision 187

Vision Product Research User Testing Workshop 187

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Suggested headings include: Company name and description Product purpose and high-level functionality Price and pricing model Target market(s) Strengths and weaknesses Market strategy (e.g.

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

UX Planet

JUNE 9, 2025

It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. Lets explore using atomic notes gathered into the wall-to-wall exercise of affinity diagrams with exploratory research scenario as the focus.

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

Mind the Product

FEBRUARY 19, 2019

It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 165

White Paper Analytic Tools Technical Review Data Visualization 165

The Product Coalition

AUGUST 4, 2023

Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features. Core Value/Mission: To facilitate fitness and wellness in a convenient, accessible format. North Star Metric: Daily Active Users.

Data Visualization 148

Data Visualization User Testing Customer Satisfaction Customer Experience 148

Intercom, Inc.

JUNE 2, 2022

Elizabeth currently leads Strategy and Research and Development for Service & Hospitality at Chick-fil-A and has been a professional speaker for over a decade. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Then, figure out how to properly resource and amplify it.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

People-First Product Leadership

FEBRUARY 4, 2025

This guide distills the key lessons and actionable strategies from my journey, offering you a roadmap to navigate your own career pivots in the tech industry. communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. Share your thoughts and strategies in the comments below!

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Mind the Product

SEPTEMBER 2, 2019

Teams get off track when they don’t have a clear sense of which customers they are actually hearing from versus the ones they really need to hear from based on their competitive strategy. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Product Talk

APRIL 17, 2024

That was a good exercise and that was learning number one: Breaking it down into its smallest pieces and aligning on something and learning together as a team, I think unblocked a lot. I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? Stephanie: Exactly.

Product Research 310

Product Research User Testing Data Visualization Research Software 310

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. And that's what refining your strategy is all about. Design: Customer Discovery Insights.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. Moving from Outputs to Outcomes is the Product Development Strategy That Works in the Long Run.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Coalition

AUGUST 16, 2022

It covers: Key Concepts Key Inputs Key Activities Customising Key Output: Template Key Concepts The key concepts you want to be aware of before doing a competitor analysis are: Blue Ocean Strategy Canvas ?—?to After that you can lean on the Blue Ocean Strategy Canvas, your own business goals and any other key points you see as relevant.

User Testing 146

User Testing User Friction Customer Experience Customer Feedback 146

Modus Create

MAY 15, 2019

These certifications differentiate you from the crowds of users who may or may not think they know their stuff. If you have a lot of experience and you’ve mastered the course material you may pass the exam without doing the lab exercises. We recommend concentrating on the exercises where you have the least experience.

Certifications 15

Certifications Strategy Customer Experience Software Review 15

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. Focus : Teaches how to use market data to identify and present strong product strategies and how to sell these plans internally successfully. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). As a social fitness network for runners and swimmers, the Strava app allows them to track their exercise and fitness activities. Setting Context for What’s Ahead.

User Testing 156

User Testing Research Software Customer Experience Reference 156

Sachin Rekhi

AUGUST 15, 2016

And I'll also ensure that the feature suggestion is aligned with our strategy. I’ll usually get into a discussion of how they would evaluate prioritizing this feature suggestion against the existing LinkedIn roadmap to understand how they think through a prioritization exercise. Can you describe LinkedIn's business model?

Product Research 104

Product Research User Testing Product Management Product Manager 104

Product Management University

AUGUST 13, 2019

The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. Every new release and every new product becomes a simple exercise in adding more proof points to the overall value story for each market segment.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Tyner Blain

MARCH 20, 2025

To inspire us to advance a strategy or realize a vision. I use two characteristics to differentiate giving dictation from setting direction. What the product manager brings to bear is a deeper understanding of the specific mechanism of value creation being potentially exercised. This is an order-giver / order-taker pattern.

Research Software 59

Research Software Weak Development Team Systems Review Product Research 59

The Product Coalition

SEPTEMBER 9, 2022

Having an optimized notifications and communications strategy is crucial because it allows you to test, synthesize and identify what messages people will engage with and at what part of the customer life cycle. That second train of thought is where you will differentiate your product and create a sticky effect. So what now?

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. 2) Navigation and structure. The problem.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). As a social fitness network for runners and swimmers, the Strava app allows them to track their exercise and fitness activities. Setting Context for What’s Ahead.

User Testing 139

User Testing Research Software Customer Experience Reference 139

Intercom, Inc.

JULY 25, 2019

We build a little table,, and the table has in it all the kind of components of in a solution and then it has, effectively two columns, sorry, three columns: essentials, then differentiators, and then not now. But obviously you and I are involved in different ways at times to check in and ensure we’re aligned on company strategy.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Haines-Group

SEPTEMBER 19, 2023

Here the acronym stands for: M essaging, V alue-proposition, and P ositioning Think of it as the “Marketing MVP” These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. The exercise is to identify and express the most critical stuff. Defining “MVP” Start with Positioning.

User Testing 78

User Testing Product Research Differentiation Construction 78

Tyner Blain

AUGUST 1, 2014

Differentiation – these are problems where, if solved, they would differentiate a product from the competition. Think “ blue ocean strategy ” here. I was doing an exercise with a team, reviewing their current roadmap as part of the budgeting cycle. Classifying Problems Using This Model. Many Lenses.

Marketing 64

Marketing Differentiation Roadmap Positioning 64

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. These are not one-off exercises.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

MAY 11, 2022

To not try to please everyone, Ben and Blair advise “staying the course, given your strategy is sound”. To make sure your strategy is sound you need to continuously “figure out who you are building for”, Ben and Blair point out. Therefore, Ben and Blair differentiate between customer and user problems. strategy?—?

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. That’s a great exercise to come up with analogies for your company. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

The Accidental Product Manager

OCTOBER 23, 2023

It’s time to try some new strategies at Peloton Image Credit: Tony Webster The Peloton product managers have had it pretty good for the last few years. When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. How were they going to keeps sales growing?

Product Management 73

Product Management Product Manager User Testing Management 73

The Product Coalition

JANUARY 12, 2020

The first class I took was “ Foundations of Strategy “. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus. Do Strategy and Tech Go Together? If that’s the case you need to stop and rethink your strategy.

User Testing 84

User Testing Product Research Customer Experience Travel 84

Usersnap

APRIL 12, 2019

Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Such differentiation applies to any combo of Google fans or prospects. This broad, but intricate strategy maximizes niche-specific appeal and its overlap. Online exercises often focus on software.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110