Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Alchemer Mobile

AUGUST 12, 2021

Adopting a mobile-first approach will help you gain market share, understand your customers better, and ultimately drive more revenue for your business. 141 billion mobile app downloads worldwide (Statista). 141 billion mobile app downloads worldwide (Statista). Right message: Is your message relevant and helpful?

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written. Hopkins was the Seth Godin of the 1900s.

Books 220

Books Marketing User Testing Analytic Tools 220

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. It’s marketing. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

FEBRUARY 21, 2025

You can download the free, comprehensive e-guide, here. Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. It empowers Marketing to answer questions such as: What do customers genuinely like about our product or service?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. 17:48] How do we apply these story elements to marketing?

Framework 236

Framework Marketing Transportation Product Manager 236

Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. Influencer Marketing is big Business. According to Business Insider , influencer marketing is now an $8 billion industry, and on track to be a $15 billion industry by 2022. But isn’t this just marketing?

User Testing 170

User Testing Marketing Reporting Tools Product Research 170

Alchemer Mobile

APRIL 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. In 2020, interaction rates went way down as brands only wanted to reach out to consumers with the most critical messaging during the height of the pandemic. Mobile Marketing Tips for Travel and Hospitality Brands. Download your copy here. Consumer sentiment. Shifted emotions.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers. Privacy Changes.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Alchemer Mobile

MARCH 9, 2022

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Use contextually relevant messaging and proactive customer engagement strategies. Some mobile marketers and product managers might think that push notifications are a great way to re-engage customers in the mobile experience.

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

DECEMBER 27, 2022

Downloads, new signups, and uninstalls. In 2021, mobile apps were downloaded more than 230 billion times globally. Downloads are the starting metric for most developers. It’s simple: the more frequently an app is downloaded from the app store, the more popular it gets. APP DOWNLOADS BY REGION. UPDATE CYCLE.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Product Innovation Educators

NOVEMBER 14, 2022

We were a product-led company, meaning people would download the Chrome extension we’ve built and use it to solve their day-to-day tasks. The call to action was, “You need to go download this because you’re spending too much time creating documentation.” We had to be really tight on that messaging.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

Intercom, Inc.

MARCH 16, 2018

Your marketing should work to make the alternative outcome less attractive, or reposition your product so the outcome is no longer in conflict. If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. He used Intercom to message these users and identify what was going wrong.

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. You have early traction.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Product Innovation Educators

JULY 12, 2021

When you’re facilitating a message, it has nothing to do with you and everything to do with your recipient, the learner. A specific goal might be communicating with a retail store so you can sell something or communicating with marketing so they can promote your product. Click here to download the Action Guide.

Automotive 296

Automotive Product Manager Product Management Management 296

Alchemer Mobile

MAY 14, 2020

Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. Why are more people leaving reviews?

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? What is in-app marketing, anyway? Why you need an in-app marketing strategy.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Intercom, Inc.

APRIL 6, 2018

That’s typically where marketing comes in. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

The Product Coalition

OCTOBER 20, 2021

Creating banners can sometimes be a weeks-long headache for an online marketing specialist, especially when they need animated banners for different advertising platforms. Instead, marketing specialists can make these changes themselves, download the updated banners, and upload them to the ad network in just a couple of minutes.

Marketing 148

Marketing User Testing Advertising Download 148

Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. That can happen between marketing and product. Marketing and product need each other.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Analyze: Gauge shifting emotion and insights across product, marketing, and CX. Let’s chat.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

UX Planet

MAY 27, 2025

Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. Deliver honest, transparent value, and your customers will reward you with loyaltyand more downloads. It starts at the top.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

JUNE 11, 2019

Download Intercom on Onboarding. Your users downloaded or subscribed to your app because you sold them something they find valuable. If your marketing website is a single page with a download button, users will expect your welcome page to be just as uncomplicated in design and copy. Why your welcome page is important.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. content marketing), organic costs are rising fast too.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Userpilot

APRIL 16, 2025

A mobile app conversion rate (CVR) tracks the percentage of your app's users who took a desired action, such as: Downloading your app. Optimize app store presence Your app's app store listing directly impacts its visibility and eventual app downloads. Defining your message audience in Userpilot.

Feedback Software 64

Feedback Software Analytic Tools User Testing Data Visualization 64

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Alchemer Mobile

APRIL 9, 2020

Download the 2020 Mobile App Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Below are the averages for Food and Drink app interaction and response rates, surveys, and in-app messages.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Intercom, Inc.

MARCH 13, 2018

The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

Reporting Tools 223

Reporting Tools Data Visualization User Testing Customer Experience 223

Intercom, Inc.

AUGUST 24, 2018

These live chat stats will show you the conversion power of messaging. The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. The top marketing statistics for 2018 and why they matter. Automatically message visitors on your website.

Reporting Tools 205

Reporting Tools Data Visualization Embedded Analytics User Testing 205

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

OCTOBER 14, 2021

He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch Probably the person who started the company, they might come in and sit on your desk or send you a Zoom or a Slack message and say, “I want to go this direction.” Watch the full interview here. “Managing up with data.

Technical Review 245

Technical Review User Testing Data Visualization Product Manager 245