The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

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The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

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The Product Coalition

NOVEMBER 17, 2024

It could mean being involved and contributing to product marketing discussions even if you are not called upon. Our free e-book “ Speed-Up the Journey to Product-Market Fit” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 21, 2024.

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The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ??

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

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The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Anything you raise is considered relevant until proven otherwise.

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Product Management University

SEPTEMBER 18, 2024

First off, pretend for a minute that your company and your products don’t exist. This helps you see the market through the eyes of your target customers. Viewing the market through the lens of your products can actually distort your understanding of the real needs. How Does The Solutions Value Chain Work?

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. Not all markets want to buy this way.

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The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

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The Product Coalition

FEBRUARY 28, 2021

an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. Photo by Vlad Che?an

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. than on paper when they started.

User Testing 158

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The Product Coalition

JULY 18, 2021

For example, such characteristics can be that your strategy needs to be able to make you a unicorn within 5 years, be related to your current domain, address your current target market, or maybe the opposite?—?expand My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Strategy 187

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

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The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

NOVEMBER 23, 2021

Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency. took over the product department as well, but here he tackled a challenge he wasn’t prepared for. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

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ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

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The Product Coalition

FEBRUARY 1, 2022

Being a product-led company is a business decision that is manifested first and foremost through the organizational culture. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth. But can you afford not to?

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy. You shouldn’t treat this as a nice to have.

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The Product Coalition

NOVEMBER 7, 2021

After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. You are the product leader for a reason, don’t let others do your job. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Even the hard parts.

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The Product Coalition

MARCH 21, 2021

There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. There is risk in prioritizing by fire drills and there is risk in not reacting fast enough to the feedback you get from the market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

OCTOBER 26, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 4, 2021.

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The Product Coalition

FEBRUARY 14, 2021

For example, if you have a revenue goal, a silly way to achieve it would be to sell iPhones at half the market value. There is, for example, an inherent tradeoff between scope and time to market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an You will make tons of money, but the company won’t survive.

Onboarding KPIs 183

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The Product Coalition

OCTOBER 18, 2020

In the beginning, you reveal the bigger things that need to change in your current strategy (for example, some companies I work with understand that they need to solve a different problem than the one they are currently solving, or address a different market segment). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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