article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

article thumbnail

Product Manager vs. Product Owner

Melissa Perri

Scrum came on the scene just before the Agile Manifesto was written in 2001. A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

“First developed in 2001 by Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty” First developed in 2001 by management consultant Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty.

article thumbnail

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Product Management University

No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” I’ve worked with a lot of highly successful organizations since 2001.

article thumbnail

How to be a great product manager during a recession

Product Management Unpacked

The 9/11 Recession: (March 2001 – November 2001). .” There have been as many as 47 recessions in the history of the United States. n my career alone, I have witnessed and been professionally involved in five, including the current economic crisis. The Iran/Energy Crisis Recession: (July 1981 – November 1982).

article thumbnail

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100
article thumbnail

357: 5 steps for prioritizing product features – with Kareem Mayan

Product Innovation Educators

Helping us is someone who’s been prioritizing customer feedback professionally since 2001. If we wanted to expand in the European market, we could build a feature to solve this problem and expand our market. [21:12] Helping us is someone who’s been prioritizing customer feedback professionally since 2001.