UX Planet
MAY 1, 2025
Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). Scientific Basis: Berridge (2007) describes how dopamine drives incentive salience, meaning that positive feedback increases the likelihood of repeating the behavior.
UX Planet
JUNE 1, 2025
The AARRR growth framework (Acquisition, Activation, Retention, Revenue, and Referral), popularized by Dave McClure in 2007, provides a valuable structure for strategically organizing growth efforts McClure,2007. Accessed: May 24,2025. 5 Real Usability Testing Examples & Methods to Take Away. Available at: [link]. MCCLURE, Dave.
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Business of Software Conference
FEBRUARY 21, 2025
Sara Gordon presents The Seven Deadly Sins & Positioning , a masterclass in brand messaging pitfalls. Tuesday, 1 April AM: The Realities of Building & Selling Bob Moesta explores JTBD & Hiring , helping businesses align their offerings with customer needs. David Pereira asks a bold question: Product Management or B t Management?
Roman Pichler
JANUARY 12, 2017
The dark one represents the value curve of the smartphone industry in 2007; the light one the first iPhone. Use the Strategy Canvas not only for brand-new products. By assessing the degree to which the iPhone and the competitor products fulfil the twelve factors, two lines are created. Take the iPhone.
Intercom, Inc.
JUNE 28, 2018
When I moved to Silicon Valley in 2007, self-serve software was all the rage. The other downside to focusing only on the self-serve model is that you miss out on genuine opportunities to build a distinctive brand in a crowded market. They care about our product and brand, and that’s a real competitive advantage for us.
Product Talk
MARCH 30, 2016
” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. ” What’s the difference between each of her responses?
Mind the Product
APRIL 27, 2018
A Twitter user used it in 2007 as a way to track conversations when he tweeted at some of his friends. People responded very positively when it was a more branded experience. However, making it a more branded experience invited the possibility of the conversation drifting off into nonsensical areas.
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