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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Product Demos: Avoiding the Trap of Telling vs. Selling

Product Management University

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. The telling demos are more like an introductory training class on the product versus a sales presentation.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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How to Create a B2B Sales Demo Script

Product Management University

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? How to Create a Sales Demo Script. Create Scenarios.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. To all of you product marketers out there, you totally understand this situation!

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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. What is a Product Demo? A product demo is a verbal value story. Product Demo vs. Free Trial.

Demo 130
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Sales Demos: Selling Outcomes vs. Features

Product Management University

Business outcomes vs product features: how do your sales demos stack up? During the demo, there is no reason to refer to each product separately unless asked. The fewer the number of people delivering the demo, the easier and more integrated the solution will be perceived. In the first column, list the name of each product.

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