Business Acumen Institute

SEPTEMBER 18, 2023

Some of you also know me through some of the books I’ve written, namely Product Manager’s Desk Reference, Business Acumen Handbook, and so on. We need an HR manager who needs to understand aspects of the business so they can contribute to the company’s staffing strategy. Well, where do we see ourselves?

Data Visualization

Mind the Product

JANUARY 10, 2017

Write a Handbook. For a complete handbook on how to use a certain software product we use Wikipedia’s open source MediaWiki to create our own company Wiki as a knowledge base accessible to anyone within the company. Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company.

Research Software

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Plain and simple, it’s time to trade in your old playbook for fresh strategies, tactics and motions. The Sales Handbook is here to help. Part one, Developing a Sales Strategy , is available for download right now.

Differentiation

Product Innovation Educators

JANUARY 1, 2024

Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers. Our second book, Corporate Explorer Handbook, says that as management consultants and academics we don’t know all the answers. Most of the answers are in the field with the people doing this.

Analytic Tools

Product Innovation Educators

MARCH 27, 2023

The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Innovation strategy is critical. One of their key tactics was to develop an innovation strategy. 9:40] What are key innovation practices that winners have in common?

User Testing

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. But it turns out, that what you thought was the finish line was actually just the starting line. It turns out there is a lot more work to do.

Strategy

Intercom, Inc.

FEBRUARY 12, 2019

This post was excerpted from “The Sales Handbook” The post Why SaaS growth isn’t just about acquiring new customers appeared first on Inside Intercom. The plain truth of the matter is that companies built on recurring revenue can’t afford to treat customers like they’re disposable.

Startups

Product Innovation Educators

APRIL 10, 2023

He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally. Useful links: Visit DriveStrategy.com Connect with Doug on LinkedIn Check out Bob Moesta’s The Jobs-to-be-Done Handbook Innovation Quote “You can’t just give someone a creativity injection.

User Testing

Intercom, Inc.

JULY 13, 2018

Get your free copy of The Growth Handbook, brought to you by Intercom. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. Hopefully this will give you some ideas on how to build sustainable growth for your business. Want more advice like this?

User Testing

UX Planet

MARCH 31, 2024

That’s why UX strategy is a crucial skill any seasoned UX professional should master. What is UX strategy UX strategy is a plan of action that allows the organization to reach a higher state of user experience over a certain period of time. Product strategy strategy guides how to achieve target condition over time.

UX

Gainsight

NOVEMBER 10, 2021

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success?

Feedback Software

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. Your strategy is as much what you do as what you don’t do”. Your strategy is as much what you do as what you don’t do. Here is my variation, “Everybody has a strategy until they get handed a big check.” Don’t get blinded by a big check.

Marketing

The Secret PM Handbook

AUGUST 4, 2017

But those all happen in the context of the organization’s strategy, the skills of the team, the tools the team gets to use (or has to use), and the management of the product management function. Management and Strategy. The full framework – core and supporting components. Our PM Tools Are Pencils Fastened To Bricks.

Framework

The Secret PM Handbook

OCTOBER 21, 2017

Strategy/Methodology. To be successful, you need a strategy. appeared first on The Secret Product Manager Handbook. Finding a previously unsolved, important customer problem can make you, and your company, a lot of money. And you can’t just guess – that’s a sure road to failure. So you have to get out there.

Customer Experience

Gainsight

MARCH 29, 2022

Here’s the bad news: If you aren’t relying on a product-led growth strategy, you may end up running against the wind. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. What is a product-led growth strategy? What are the best product-led growth tools?

Data Visualization

Product Innovation Educators

JULY 17, 2023

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Useful links: Visit Bob’s website Check out the PDMA Handbook 4th edition Innovation Quote “There are two ways to win at new products.

Telecommunications

Intercom, Inc.

APRIL 16, 2019

Learn from industry leaders who’ve done it before in The Sales Handbook. . “When executed properly, your roadmap provides you with the air cover to discuss trade offs when new requests arise” Want more lessons on scaling sales? The post How to scale a global sales operations team appeared first on Inside Intercom.

Roadmap

Arkenea

DECEMBER 15, 2024

The market research also comprises analyzing competitors strategy as it gives an idea about what can and cannot work, and what’s the USP for you. The post Diet and Nutrition App Development Handbook appeared first on. We build world-class applications that match industry standards and fulfill your requirements.

Research Software

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Assessing progress on our strategy.

User Testing

Mind the Product

SEPTEMBER 6, 2018

Hold a high standard : Promote the above strategies within your team by asking specific questions about the personas during spec reviews. A good way to get started with understanding verticals is to regularly read quarterly business results of publicly traded companies.

Enterprise

Intercom, Inc.

JULY 12, 2018

As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17.

Technical Advisors

UX Planet

JANUARY 22, 2024

Line Height Strategy: For headings, maintain a line height of 1–1.2 While these guidelines are aimed at aiding users with disabilities, they form a robust foundation for elevating the user experience for all. Try to use multiples of 4 for all your other styles. times the font size. For body copy, set the line height to 1.3–1.6

Customer Experience

Lenny Rachitsky

APRIL 14, 2024

The company shares internal meetings on YouTube, maintains a public issue tracker for projects, and provides a 2,000-page handbook detailing their operational procedures. This dedication to transparency has enhanced user trust and encouraged community engagement, retention, and growth.

Feedback Software

The Product Coalition

JANUARY 11, 2023

Product Managers play a crucial role in establishing the strategy and roadmap for a company’s products and leading cross-functional teams in the design, development, and launch of the products. One good source I found from The Facilitator’s Handbook: 24 Design Sprint Tips.

Feedback Software

Intercom, Inc.

MAY 2, 2019

Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. For Bangaly, it comes down to being in touch with your customers and leveraging your insights to deliver a perfect, mesmerizing customer experience. The post How to kickstart billion dollar companies appeared first on Inside Intercom.

User Testing

Lenny Rachitsky

JULY 27, 2025

As managing partner at Simon-Kucher, he helped over 250 companies, including 30 unicorns, architect their pricing strategies. He’s the author of the definitive book on pricing, Monetizing Innovation.

Feedback Software

Intercom, Inc.

DECEMBER 10, 2018

Why you need an in-app marketing strategy. If you don’t have a strategy for reaching out to your existing users, you may lose them faster than you can onboard new ones, or you may over-message them, which is just as damaging. Step 1: Define your strategy. This is where you should begin defining your in-app marketing strategy.

Feedback Software

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. Invision has a handbook on the principles of animation and a breakdown of animating designs in Keynote. They are important for promoting the ideas behind a company or making a pitch for capital.

Feedback Software

Lenny Rachitsky

AUGUST 22, 2024

She’s also held leadership roles at PayPal and eBay, serves on the board of Intuit, and is the author of Take Back Your Power.

CTO Coach

Intercom, Inc.

FEBRUARY 25, 2021

Plus I’ve had three stints on the client-side, working on customer experience strategy, or running the CX group there. Some of the feedback that I’ve gotten is really the feedback I hoped for, that it’s become a handbook, a guide. So, it’s been a full and fun ride. How’s the response been?

Customer Experience

Userpilot

NOVEMBER 3, 2022

The information included in this knowledge base varies, depending on the company, audience, and customer communication strategy. GitLab’s Handbook combines multiple internal departments. For example, a customer-facing knowledge base will be quite different from an employee handbook with training materials.

Analytic Tools

The Product Coalition

JANUARY 26, 2024

Instead of evaluating the competitor across multiple dimensions like business model, strategy, feedback, and market share, tackle only public user sentiment. Strategy questions When building a roadmap from scratch, the search area for meaningful user problems to solve has to be narrowed down first.

User Testing

The Product Coalition

AUGUST 14, 2017

A Traffic Jam Unfortunately, product management does not come with a handbook. Do you see handbooks on ‘how to navigate through traffic’ that go beyond driving etiquette and into realistic situations? You may have read the best books, the most popular articles, spoken to veterans, maybe are even a thought leader.

Vision

Agile Velocity

MAY 14, 2020

Roll Out Strategy. The DevOps Handbook (Book). Identifying and communicating the compelling reason(s) why the organization should change. Ensuring alignment around the compelling purpose has been achieved at all levels. Aligning teams to value. Enabling Action. Accelerate: The Science of Lean Software and DevOps (Book).

Agile

BrainMates

APRIL 2, 2019

In start-ups, Product Managers often report that founders don’t allow them to steer the Product Strategy and Roadmap. To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses.

Product Management

Intercom, Inc.

JULY 25, 2018

Often, this outlier is right and this is a positive change to your company strategy, but that change needs to be a deliberate decision , not an accident. It’s easy to forget that new hires don’t even know where their desk is, let alone what the company strategy is. Forgetting about new hire onboarding. Don’t do this.

Onboarding KPIs