The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. UX Timeline, back to the past! At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 141

Analytic Tools Entertainment Customer Experience Data Visualization 141

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98

The Secret PM Handbook

MAY 12, 2017

INVEST loses focus on the market problem, and instead takes too many implementation considerations into account. With VALUABLE, the market problem and the focus on the customer drive everything. The feature solves an urgent, pervasive problem for a real market who will pay for the solution. Copyright (c) 2007 Joan M.

Weak Development Team 210

Weak Development Team User Testing Feedback Software Product Research 210

The Product Bistro

JANUARY 31, 2017

This definitely cast a shadow on the principal go to market strategy that drove the original dot com bubble. Then in 2007 it all changed. On June 29 th , 2007, Apple launched the original iPhone. When the bubble burst in 2001 or so, a lot of that gear ended up on eBay , for pennies on the dollar.

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Agile User Testing Startups Data Visualization 150

Andrew Chen

FEBRUARY 26, 2024

This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. And Burning Man people.

User Testing 123

User Testing Customer Experience Blog Events 123

The Secret PM Handbook

MAY 12, 2017

INVEST loses focus on the market problem, and instead takes too many implementation considerations into account. With VALUABLE, the market problem and the focus on the customer drive everything. The feature solves an urgent, pervasive problem for a real market who will pay for the solution. Copyright (c) 2007 Joan M.

Weak Development Team 199

Weak Development Team User Testing Feedback Software Product Research 199

Mind the Product

SEPTEMBER 29, 2017

Unfortunately, their strategy was not translated to the marketing of the product and it totally underrepresented the advances they had made – due to a lack of communication between the design, development and marketing teams. At Google in 2007, the same thing was happening.

Research Software 151

Research Software User Testing Airlines Software Review 151

Intercom, Inc.

JUNE 28, 2018

When I moved to Silicon Valley in 2007, self-serve software was all the rage. The other downside to focusing only on the self-serve model is that you miss out on genuine opportunities to build a distinctive brand in a crowded market. Avoid sales@, marketing@, support@, and reply@. You have to fight for this every day.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. They capitalize on 14 years of experience, 250 products released to the market for clients worldwide, and the skills of a 130-people-strong team. El Passion Min.

Analytic Tools 148

Analytic Tools Research Software Software Development Software Developers 148

Product Management Unpacked

APRIL 27, 2020

The Great Recession (December 2007- June 2009). The Iran/Energy Crisis Recession: (July 1981 – November 1982). The Gulf War Recession: (July 1990 – March 1991). The 9/11 Recession: (March 2001 – November 2001). The Great Lockdown (March 2020-?). It’s not a question of if , but when. Squirrel Patrol.

Product Management 158

Product Management Product Manager Management Management 158

Melissa Perri

MAY 13, 2016

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. To understand these needs, you have to also understand the timing of 2007. While they were enhancing their point and shoot cameras and film, the market was going full steam towards phones. I want to know what people expect from me.

Research Software 120

Research Software Reporting Tools Feedback Software User Testing 120

Mind the Product

JUNE 22, 2018

Mobile-phone based payment system M-Pesa first launched in Kenya in 2007. This project took the Kenyan market by storm when it launched in November 2012, with 100,000 new accounts signed up on the first day of operation. The Story of M-Pesa and M-Shwari. The service lets customers manage their finances with their mobile phone.

Data Visualization 139

Data Visualization Banking Weak Development Team Customer Experience 139

The Product Coalition

MAY 11, 2020

In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build. Meanwhile product that already achieved product-market-fit and has a significant number of loyal customers who keep coming back to use our product would be better off with microservices architecture.

User Testing 137

User Testing Product Management Product Manager Product Research 137

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. The iPhone comes out in 2007 and changes the camera industry. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects).

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. And then in 2007 he launched the SEOMoz Pro Membership subscription product to an existing audience of 10,000 marketers specifically interested in SEO. 37signals started as a classic web design firm in 1999.

Finance 108

Finance Blog Product launches Startups 108

Roman Pichler

JANUARY 12, 2017

It was originally intended as a business strategy tool to discover new markets. The dark one represents the value curve of the smartphone industry in 2007; the light one the first iPhone. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. Applying the Canvas to Your Product.

Strategy 144

Strategy Differentiation Product Research Advertising 144

The Product Coalition

JUNE 9, 2021

Balance the need for flexibility in your market strategy against the average size of projects. When Amazon started planning to release the Kindle in 2007, it didn’t start with a fully formed plan. Amazon knew that entering the e-book market meant traveling an unfamiliar road. Select a reasonable time range for the roadmap.

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Vision Roadmap Customer Experience Weak Development Team 155

Intercom, Inc.

NOVEMBER 14, 2019

She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. That’s exactly how Yelp approached its growth journey, under the leadership of Senior Vice President and General Manager of Local Revenue Kayti Sullivan.

User Testing 108

User Testing Customer Feedback Customer Experience Weak Development Team 108

Andrew Chen

FEBRUARY 15, 2018

I moved to the Bay Area in 2007, as a first time founder with a lot of energy and a lot of questions. I was a first-time founder, and the real-life entrepreneurial experiences they relayed – on fundraising, finding product/market fit, hiring, and much more – proved to be insanely helpful. Incredibly excited.

User Testing 94

User Testing Startups Blog Framework 94

Centercode

JUNE 24, 2020

Research from McKinsey & Company highlights the role that focusing on customer experience played during the 2007-09 recession. It does this by putting your product in the hands of target market customers to use out in the real-world before launch. What has changed are customers — and their expectations.

Customer Experience 98

Customer Experience User Testing Research Software Product Research 98

Intercom, Inc.

MAY 1, 2018

I’ve been working with my co-founders since 2007-2008. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. You can check out the slides and video below. Would you prefer a written account? What follows is a lightly edited transcript of the presentation.

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Customer Experience User Testing Weak Development Team Definition 223

The Product Coalition

FEBRUARY 11, 2020

Improved efficiencies Dover Street Market is a good example, where design improvements to its store layout lead to increased brand perception and sales. Dover Street Market has no intention to sell the items on the edges of each rail. Angel investor Dave McClure has greatly influenced this topic ever since his awesome talk from 2007.

Customer Experience 106

Customer Experience Research Software User Testing Product Research 106

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Arkenea

JANUARY 1, 2025

Then came the first iPhone In June 2007, Apple released its first iPhone which changed the game of mobile industry. Google followed suit and launchedGoogle Play – ‘An evolution of Android Market’ In 2012, Google took a big new step in bringing all of its content arms under one roof Google Play. Come one, come all!

Healthcare 98

Healthcare Wireless Download Startups 98

Intercom, Inc.

APRIL 7, 2022

You may be set on how you want to serve customers, but until the service hits the market, you have to be flexible. 2007 was when the iPhone was launched and when LinkedIn finally became profitable. Again, it was a data-driven decision to build that product and help them develop, go to market, and get it out there.

Analytic Tools 118

Analytic Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

MAY 10, 2018

Adam: A lot of our listeners are going to know you best through your writing; isn’t that how Marc originally found you back in 2007? When you have a market that’s so big, where do you start? He invented stunt marketing back in the day where he’d put things in the middle of malls, like the world’s largest cake.

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User Testing Customer Experience Onboarding KPIs Customer Feedback 224

The Product Coalition

JUNE 22, 2023

As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated. Cartoony, Corny Conclusion Notes I deliberately switched between consumer and customer, with consumers being a more general market participant and customers being a consumer with which a merchant has a relationship.

Finance 145

Finance Banking User Testing Customer Experience 145

Intercom, Inc.

APRIL 18, 2019

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Outbound 112

Outbound Customer Experience Education Airlines 112

Street Smart Product Manager

NOVEMBER 18, 2016

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction.

Data Visualization 60

Data Visualization Naming Strategy Product Management 60

Intercom, Inc.

DECEMBER 5, 2019

Over the course of his conversation with Amanda Connolly, Matt covers the challenges faced by SaaS companies both starting out and scaling in today’s swiftly evolving market. Building successful SaaS companies in a rapidly evolving market. Those mid-market tier companies are prime hunting grounds for next enterprise buyers.

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. The end of the cycle. For example, following the core internet boom of the late 90s (Google, Yahoo!

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Modus Create

JANUARY 9, 2025

This bold prediction from Steve Jobs when he introduced the first iPhone in 2007 seems almost understated in hindsight. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. The AI era: A new ecosystem with new opportunities The AI era's market potential is staggering.

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Analytic Tools Reporting Tools Software Development Software Developers 40

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. These efforts earned him the prestigious Microsoft Most Valuable Professional (MVP) award in 2007. Scaling the company.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

freshtrax

SEPTEMBER 16, 2021

Emoji were first used on flip phones, but after the release of the iPhone in 2007, they gradually gained traction for use on smartphones as well. Designing user experience with the global market in mind is key. Interested in using emoji in your marketing collateral? In Japanese, emoji is written as “???” meaning graphic letters.

Research Software 104

Research Software Data Visualization Government Systems Review 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 18, 2024

The AARRR metrics framework was first introduced in 2007 by Silicon Valley investor and founder of 500 Startups, Dave McClure. With the AARRR framework, product managers and marketers can develop a deeper understanding of the customer journey. You can use various marketing channels and strategies to acquire these new customers.

Onboarding KPIs 105

Onboarding KPIs Framework Data Visualization Analytic Tools 105

Clever PM

DECEMBER 29, 2017

One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Affiliate marketing is a great way to market products and services because in affiliate marketing you don’t have to pay for advertising upfront and you don’t have any risks. Affiliate marketers do all the work for you.

Advertising 76

Advertising User Testing Messaging Data Visualization 76