Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Winning aspiration: Once the strategic pillars and the “how might we’s” are established, kick off day 3 with a creative exercise.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

The Product Coalition

JANUARY 26, 2021

Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? During the workshop, the group will complete: Vision Primer exercise ?

Vision 187

Vision Product Research User Testing Workshop 187

DevelopmentCorporate

JUNE 2, 2025

Leaders who recognize this are betting on research to drive differentiation in a crowded market. The challenge is that these same investments are often what differentiate category leaders from laggards. This dual scenario planning is a valuable exercise for any research leader.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

The Product Coalition

AUGUST 4, 2023

Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features. Core Value/Mission: To facilitate fitness and wellness in a convenient, accessible format. North Star Metric: Daily Active Users.

Data Visualization 148

Data Visualization User Testing Customer Satisfaction Customer Experience 148

Mind the Product

SEPTEMBER 2, 2019

It’s hard to exercise reliable Ford-like intuition about what the product should do, and if you don’t talk to customers you risk building something that totally misses the mark. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. This is not meant to be a scientific exercise but based on the information you have collected whilst identifying the key factors. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Mind the Product

JULY 16, 2019

I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Is it obvious that this exercise is worth repeating? Bring Post-Its in four different colours and a pen. What now?

Feedback Software 182

Feedback Software Differentiation Agile Positioning 182

Intercom, Inc.

JUNE 2, 2022

First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. ” Liam: Moving on to the penultimate element, “define your differentiator,” what role does this one play? Elizabeth: Your differentiator helps you stand out – it’s how you’re different.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

BrainMates

MAY 26, 2025

This can help highlight potential whitespace or opportunities to differentiate. Conclusion: Make Competitor Analysis a Strategic Habit Competitor analysis isn’t a one-off exercise. Step 5: Compare Competitors with Your Offering Now its time to interpret the data. Ask yourself: What story is emerging?

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Product Management University

MAY 14, 2018

It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Four Steps to Simplify Feature ROI.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

Mind the Product

FEBRUARY 19, 2019

It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 164

White Paper Analytic Tools Technical Review Data Visualization 164

Product Innovation Educators

FEBRUARY 20, 2023

We make sure our MVP addresses those differentiating needs. When I do this exercise, people get so fired up. Which row are we going to dominate? The next step is our feature set and MVP, so we need to be really clear on how we’re going to create more value. ” [25:38] Tell us about the minimum viable product.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. Commit to Continuous Learning : While exercising and during any breaks in the day, I increased my learning of CRM and tech opportunities.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 99

Messaging User Testing Research Software Analytic Tools 99

Product Management University

AUGUST 13, 2019

The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. Every new release and every new product becomes a simple exercise in adding more proof points to the overall value story for each market segment.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Sachin Rekhi

AUGUST 15, 2016

I’ll usually get into a discussion of how they would evaluate prioritizing this feature suggestion against the existing LinkedIn roadmap to understand how they think through a prioritization exercise. The exercise I want to discuss is how would you go about improving the personalization and relevance of LinkedIn's social stream?

Product Research 104

Product Research User Testing Product Management Product Manager 104

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). As a social fitness network for runners and swimmers, the Strava app allows them to track their exercise and fitness activities. Setting Context for What’s Ahead.

User Testing 156

User Testing Research Software Customer Experience Reference 156

ProductPlan

JUNE 5, 2020

It includes 18 learning modules, quizzes, interactive exercises, study materials, and a comprehensive practice exam to help master the material and prepare for the Certified Product Manager exam. AIPMM’s Certified Product Manager course highlights “core skills critical to being a highly effective product manager.”

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

AUGUST 16, 2022

This exercise is important because it will help you understand their position better and how you can compete with them. Competitor Overview When doing the S.W.O.T analysis the biggest challenge is putting yourself in your competitors shoes. Write the SWOT like you were them.

User Testing 146

User Testing User Friction Customer Experience Customer Feedback 146

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. 2) Navigation and structure. The problem.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

UX Planet

JANUARY 29, 2024

I could see how HBO would have benefited from a refreshed look, and even from a repositioning exercise to signal a broader programming and make a more family-friendly look for some categories if you wish. The bad rebrand of the year will go to HBO.

Wireless 98

Wireless Travel Branding Differentiation 98

Userpilot

OCTOBER 16, 2022

Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Focusing on a competitive differentiator. Delight customers with product differentiation. One extremely effective way of getting there is by focusing on product differentiation.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Tyner Blain

MARCH 20, 2025

I use two characteristics to differentiate giving dictation from setting direction. What the product manager brings to bear is a deeper understanding of the specific mechanism of value creation being potentially exercised. First, the scope of work has already been defined and the team is being asked to deliver it.

Research Software 59

Research Software Weak Development Team Systems Review Product Research 59

The Product Coalition

FEBRUARY 22, 2021

Agile and The Intuition Gap Iteration via smaller steps allows workers to exercise better intuitive judgment about their work. A manager’s insistence upon a detailed justification is like asking the sailor to explain a set of differential equations used to calculate the wind shear. Working closer to the problem space (i.e.

Agile 134

Agile Weak Development Team Feedback Software Banking 134

Haines-Group

SEPTEMBER 19, 2023

The exercise is to identify and express the most critical stuff. It’s valuable to do this exercise with a cross-functional team because the discussion about what should go on the box reveals assumptions and knowledge gaps and allows team members to inform each other and/or to agree where more research is required. Proceed to Messaging.

User Testing 78

User Testing Product Research Differentiation Construction 78

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). As a social fitness network for runners and swimmers, the Strava app allows them to track their exercise and fitness activities. Setting Context for What’s Ahead.

User Testing 139

User Testing Research Software Customer Experience Reference 139

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. This exercise enables you to audit your own activities and see if you’re spending enough time on strategy. Positioning.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Johanna Rothman

OCTOBER 25, 2022

We'd gone through the painful exercise in Part 1 of deciding what we were not going to do any longer. English differentiates these two words. I like Brene Brown's differentiation: Empathy is when we feel with the other person. (Yes, I am totally aware of using “think” in this sentence about feelings.).

Differentiation 105

Differentiation Banking Reference Consulting 105

Userpilot

JULY 9, 2024

A robust customer experience strategy strengthens loyalty and improves retention , differentiates companies from competitors, and guides the development of products that align with customer preferences. A superior customer experience is much more difficult to emulate and can set you apart from your competitors. product manager).

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Tyner Blain

AUGUST 1, 2014

Differentiation – these are problems where, if solved, they would differentiate a product from the competition. I was doing an exercise with a team, reviewing their current roadmap as part of the budgeting cycle. This exercise, classifying market problems is a convergent thinking exercise.

Marketing 64

Marketing Differentiation Roadmap Positioning 64

The Product Coalition

SEPTEMBER 2, 2022

Third, can I differentiate enough to generate revenue at our target margin? Once you complete the exercises from The Essential Questions That Lead to a Great Product Strategy , work through any other choices needed/options to add, and complete the steps above to narrow down to 2–3 possible scenarios. Viability comes in three parts.

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

SEPTEMBER 9, 2022

That second train of thought is where you will differentiate your product and create a sticky effect. Building products that are long-lasting and retain users is truly a challenging exercise. So what now?

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

ProductPlan

JANUARY 24, 2020

Part of its appeal is the arts-and-crafts nature of a Product Tree exercise. What differentiates this method is its focus on user stories versus specific features and functionality. And since it’s a collaborative, iterative exercise, it engages the whole team. Story Mapping.

Framework 85

Framework Customer Experience User Testing Product Research 85

The Accidental Product Manager

OCTOBER 23, 2023

When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. People liked to be able to exercise at home while pretending to exercise with other people via video links to live classes. Then the pandemic hit.

Product Management 73

Product Management Product Manager User Testing Management 73