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For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for productmanagers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Great JTBD resources for beginners: Intercom on Jobs To Be Done (eBook). Better Products.
Why Discovery Practices in ProductManagement, ProductMarketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market
Developing a content strategy for productmarketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!
Measuring the performance of productmanagers is a real challenge for a number of reasons. When planning the productmanagers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at productmanagement goals, and make them a useful tool for both you and your team.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how productmanagement is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more.
If you manage AI products, the answer is probably “many”. AI productmanagement is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy productmanagers.
In recent years it seems that productmanagement is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into productmanagement, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into productmanagement.
As a product leader, is this a skill you already master? was the first productmanager I ever hired. A brilliant guy, with many years of tech leadership experience, but none in productmanagement. Still, he was one of the best hires I made in this area and he turned out to be a product star.
Productmanagement requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most
Businesses invest heavily in productmarketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS productmarketing strategy, this is the article to read. Productmanagement focuses on building the right SaaS products.
As their managers, we always need to coach our productmanagers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a productmanager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined.
A lot of information and knowledge comes your way when you’re a new ProductManager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.
Productmanagement is certainly no exception. Productmanagers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various productmanagement topics.
Mobile productmanagers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Productmanagers are now being seen as leaders within their organizations rather than independent contributors.
As a productmanager, understanding these jobs and workflows is crucial. The Solutions Value Chain: It’s Not Just For ProductManagement The Solutions Value Chain is a powerful framework, and it’s not limited to just productmanagement. Getting Tactical: What Jobs and Workflows Need to Change?
Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about productmanagement, what should these goals be? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 11, 2020. not looking backward is easier than ever before.
especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.
Productmanagement is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.
But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ?? But the product will surely change!
Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for productmanagers and product teams. But in productmanagement that is never true.
For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. Always keep an eye on the bigger picture.
The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?
Thinking like a product leader takes years to do well, and your stakeholders simply don’t have that experience. Letting them debate product requirements with you as if they were productmanagers will never work (we’ll see in a minute what will). You are the product leader for a reason, don’t let others do your job.
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 4, 2021.
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on February 23, 2021.
Relationships with customer executives aren’t only critical to customer success managers. They’re also critical to the success of productmanagement, productmarketing and sales. How can ProductManagement University help your CSMs lead customers more strategically? Kudos if you’re already there.
I would argue that even if you are beyond that spot, and as a product leader you do much more than UX, you and the company might still not realize what is your primary responsibility as a product leader. Why This Happens Productmanagement is a unique role in so many ways. But Do You?
Influence without authority has always been the foundation of productmanagement. As product leaders, this is even more important. Many product leaders who were formerly productmanagers, or even product group leaders in large organizations, suffer from the same issue. If only I knew it back then.
Problem-solving is one of the core characteristics of productmanagers. Photo by Xavi Cabrera on Unsplash When I was head of product at eBay I participated in an executive leadership training program. By doing so you will be helping your customers, the company, the management, and yourself. Are You a Real Problem Solver?
Someone (engineering, BI, product analysts, or productmanagers) would need to know how to calculate the number that tells you the current metric value. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Are Your Product Metrics Well Defined? we are measuring retention).
The Trade-Offs You Already Made As a productmanager, you make trade-offs all the time, not only in the goals you set (as mentioned in the example above). Who knows, if you do it well enough you might even be able to go on vacation and they will manage without you ??
Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into productmanagement I interviewed, among other companies, for a productmanagement role at Google. What was missing in my answers was solid product thinking.
If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020.
I’m sure you know this quote and see it a lot in productmanagement. But the difference between theory and practice isn’t limited to productmanagement theory — mostly processes and methodologies. Your product — and you — simply cannot succeed without it. At Infinify , we made it a point to connect the two.
Despite what many productmanagers think, creativity is not only for the gifted. from Pixabay Many productmanagers tell me that “they simply don’t have it” when it comes to creativity, and especially regarding coming up with the next big thing. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic productmanagement is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 26, 2022.
When it comes to taking risks, you must understand the natural tendency of each and every one of your productmanagers. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I did just fine when I paid attention to it, but my natural tendency won when I wasn’t.
Productmanagers need to talk to customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that productmanagers must have direct access to customers. Raviv was a seasoned manager with many years of experience. I felt so grateful.
Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.
When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially.
Productmanagement is such a busy job. The hectic day-to-day in itself contains more work than one can do, but we all know that real product work requires much more than that. Photo by Alice Dietrich on Unsplash I recently started to work with the product guild at a well-known company that is about to go public.
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