Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Sending an empathetic, genuinely helpful message will require some careful consideration. Here are some steps we recommend taking: Make sure the message really counts.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Product Innovation Educators

FEBRUARY 20, 2023

Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. A great example is the iPod’s messaging—”a thousand songs in your pocket.” When I do this exercise, people get so fired up. Click here to download the Action Guide.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Alchemer Mobile

MARCH 11, 2021

But what more advanced product experts understand is that when collected from the right people at the right time and in the right place, mobile customer feedback is invaluable (whether it’s negative, positive, or neutral). Message centers. Message center. A message center provides a two-way conversation channel to do just that.

Feedback Software 173

Feedback Software Customer Feedback User Testing Customer Experience 173

The Product Bistro

DECEMBER 11, 2018

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. this time in conjunction with the 2006 Strategic Thinking exercise. If your going away message fires off an email storm, you will be cursed. Unless the place was a disaster, focus on the positives.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. Hence roadmapping is a crucial exercise which can make or break your product. This is my motivation behind writing this article. Product Roadmap.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Ask yourself: What story is emerging?

Data Visualization 40

Data Visualization Customer Feedback Product Manager Product Management 40

The Product Coalition

MARCH 10, 2021

Photo by Josh Calabrese on Unsplash A team working agreement is essentially a documented set of ground rules that a team creates to hold each other accountable to positive behaviors. c) Think like your user : An empathy exercise can help the whole team clarify their customers’ and users’ pain points.

Research Software 158

Research Software Webinar Product Research Customer Experience 158

Product Talk

OCTOBER 20, 2021

Whether she’s embedded in a product team or positioned as part of an “internal agency,” Rebecca says, “I always aim to get the other squad members involved in as much of the research process as possible.”. Have a positive overall user experience. Rebecca notes that Mural doesn’t perfectly fit all their needs.

Product Research 198

Product Research Research Software Technical Review Data Visualization 198

Product Management University

AUGUST 13, 2019

The prefect complement is a product marketing function that’s structured to create and communicate value messages that engage decision-makers and influencers in meaningful dialogues. The company story may be strong but it falls flat quickly when too many fragmented product messages don’t connect the dots to a common value theme.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Intercom, Inc.

MARCH 26, 2020

But one basic principle that hasn’t failed us yet is the ACE method, which encourages teammates to: A ssume positive intent. Err on the side of overcommunicating by including more information than you think might be necessary at first, and be sure to ask if your message is understood. C larify ambiguity. E xpress themselves.

Customer Experience 171

Customer Experience Definition User Testing Travel 171

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. This type of bias can lead to overly complicated products or messaging that is overly nuanced.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

APRIL 22, 2021

In our specially designed auditions, product managers perform real-world exercises to assess how they think about problems in an environment where nobody from the company knows anything about their experience, their background, or their formal education. Design a new type of exercise equipment for people under the ages of 15.

Analytic Tools 151

Analytic Tools Research Software Feedback Software Product Manager 151

Mind the Product

SEPTEMBER 19, 2019

A few weeks ago, a friend messaged me for advice on becoming a product manager. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. I’ve been building digital products for nearly a decade now. So, I did, and this is it.

Feedback Software 154

Feedback Software Product Manager Product Management User Testing 154

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. It’s time to “be the customer” and speak their language before we even think about what to build or how to position something. Here are three things you should do ASAP.

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

Below are some of the high-level category of KPIs you want to continuously measure and many of them would have come out of the exercises we covered in the previous couple of posts. As I mentioned above, once you have defined your business formula and found your critical event, the rest is relatively simple.

Data Visualization 170

Data Visualization Dashboard User Testing KPI 170

Sachin Rekhi

FEBRUARY 16, 2020

These were painstakingly thorough with tables full of dialog copy, error messages, and more. Instead of detailing dialog copy and error messages, the designer would take a first stab at them, the product manager would suggest updates during the design reviews, and the copywriter would review and finalize it. Design: Product Roadmap.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

People-First Product Leadership

APRIL 30, 2025

job seekers for every open position, breaking the old "career ladder". Try this exercise: Take your current roadmap and ask "Why?" A - Audience, assess your position with colleagues, stakeholders, and leadership (skills, impact, satisfaction). I read every message. The pressure is real. In California, we're seeing 1.7

User Testing 52

User Testing Customer Experience Research Software Analytic Tools 52

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. This is what we did. 2012 – the Inception.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . What Product Positioning Is and Is Not. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Strategy Data Visualization 59

Product Innovation Educators

JUNE 19, 2023

I’m in a position to be trusted because you have power. This exercise means the engineers now have to know what the answer is to, “Why is this important?” I’m in a position to be trusted because you have power. One of the best ways to build trust is to share vulnerability.

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

The Product Coalition

APRIL 2, 2022

People with this competence: - Are skilled at winning people over - Fine-tune presentations to appeal to the listener - Use complex strategies like indirect influence to build consensus and support - Orchestrate dramatic events to effectively make a point A good part of our job requires the exercise of influence.

Product Manager 174

Product Manager Product Management Management Customer Experience 174

People-First Product Leadership

NOVEMBER 5, 2024

Failing to incorporate AI considerations into product sense can lead to missed opportunities and eroded market position. Regularly exercise your product judgment by making informed decisions and reflecting on outcomes. Drafting positioning and messaging to test with customers and determine the best fit.

Product Research 52

Product Research User Testing Data Visualization Customer Experience 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Product Innovation Educators

FEBRUARY 5, 2018

People who are stronger in one area tend to be weaker in another, but both are important when you are in a position where you need to influence people. We all think that we’re already good at this, but there is always room for improvement through these role switching exercises. [24:40]

Seminar 120

Seminar Product Manager Product Management Government 120

Sachin Rekhi

MARCH 1, 2020

Having such focus has also enabled me to create a unique positioning within the minds of my readers. At times I've sat down and done brainstorming exercises to come up with essay ideas for both SachinRekhi.com and LettersToZoe.com. This is the hardest writing I've done to date, but I'm absolutely loving the new challenge.

Data Visualization 198

Data Visualization User Testing Customer Feedback Software Review 198

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Defining “MVP” Start with Positioning. Proceed to Messaging.

User Testing 78

User Testing Product Research Differentiation Construction 78

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Userpilot can help product service managers collect user feedback, analyze user behavior data and improve communication via in-app messaging. These are not one-off exercises. Want to see how?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

APRIL 12, 2021

We all want to be part of something bigger and have a positive impact, so as a leader share the challenges and the ambitions of the company and of the product. This is a hard exercise when you have 10 priorities you’d like to list, but it also helps you recenter. Make sure the objectives are clear during onboarding.

Product Manager 119

Product Manager Product Management Customer Experience Product Research 119

The Product Coalition

FEBRUARY 5, 2021

The main message here… your success as a product leader depends on your team being empowered and solving problems for themselves. <insert long list of common business terms preceded by positive verbs> All of that is true. So, you ask, what does coaching have to do with developing people and creating empowered teams?

Data Visualization 178

Data Visualization Reporting Tools Embedded Analytics Feedback Software 178

Userpilot

MAY 30, 2024

Friction arises from differences in target personas , messaging misalignment, timeline conflicts, lack of clear ownership, and communication gaps. They articulate the value of the product and make it compelling to prospects through messaging and positioning exercises. PMMs can feel short-handed in such scenarios.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

AUGUST 10, 2023

Start with showing personalized messages based on data you’ve gathered via survey. For example, you could show a welcome message referencing a specific ‘job to be done’ You could also send automated emails with relevant content based on user behavior. Book a demo with us to learn more! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Intercom, Inc.

AUGUST 22, 2019

I used to perform throughout the Midwest, but what I was really after was the ability to get along with people and have positive interactions with them every day. Or it might be, say, an engineer who’s going through all the different error states and coming up with error messages. I was never a great improviser.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. When searching for a VP Engineering, they want someone who’s built a lot of software and managed development teams. “I I think writing software would be fun” isn’t a strong selling point.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Customer Experience 145

Atlassian

MARCH 4, 2022

To fully comprehend someone’s message, you must also consider cues other than their word choices. Rephrasing what the other person has said reassures the speaker that you were attentive to their message and allows them to clarify any inaccuracies. Observing verbal and non-verbal messages from the speaker.

User Testing 101

User Testing Customer Experience Research Software Reporting Tools 101

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. To create positive, personalized experiences that drive customer satisfaction, loyalty , advocacy, and business performance. What are the 4 P’s of customer experience? They also act as product advocates.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111