Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing

The Product Coalition

AUGUST 16, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 11, 2020. not looking backward is easier than ever before.

User Testing

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.

User Testing

The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ?? But the product will surely change!

Feedback Software

The Product Coalition

JANUARY 24, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 19, 2021. Ask the hard questions upfront, so that you have fewer hard conversations to make down the road.

Analytic Tools

The Product Coalition

OCTOBER 26, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 4, 2021.

Leadership

The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

User Testing

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. It can make a big difference for product marketing, sales & pre-sales, and customer success. Here’s how each team can leverage it to deliver more value.

Framework

I Wonder The Value

JANUARY 26, 2016

Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. This context forces digital contents to have an accepted form and price as a paper media.

Blog

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications

The Product Coalition

OCTOBER 26, 2020

It is to lead the company through its products , and that’s a huge difference. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 20, 2020. But Do You?

User Testing

The Product Coalition

JULY 18, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.

Product Strategy

The Product Coalition

FEBRUARY 28, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on February 23, 2021.

Definition

The Product Coalition

JUNE 18, 2023

When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially.

Naming

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. Always keep an eye on the bigger picture.

User Testing

The Product Coalition

NOVEMBER 7, 2021

You are the product leader for a reason, don’t let others do your job. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on November 3, 2021. Even the hard parts.

User Testing

The Product Coalition

JANUARY 4, 2021

If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020.

Education

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

Data Visualization

The Product Coalition

FEBRUARY 1, 2022

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 26, 2022.

B2B

The Product Coalition

NOVEMBER 23, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on November 17, 2021. Make sure you set the ones that really matter, not the ones that work for other departments.

Product Manager

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. You might also like: Customer Success, Jobs To Be Done (JTBD) And Quantifying Customer Value Free eBook: Top-Down Customer Discovery – Uncovering The Big Why Customer Success: Making The Shift From Tactical To Strategic In 3 Steps!

Customer Experience

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy

The Product Coalition

OCTOBER 25, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 17, 2021. Are Your Product Metrics Well Defined? Don’t let reality limit you, create the reality you want.

User Testing

The Product Coalition

FEBRUARY 14, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on February 10, 2021.

Onboarding KPIs

The Product Coalition

MARCH 21, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on March 15, 2021. I encourage you to choose one practice from the three I mentioned above and start practicing it right away.

User Testing

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework

The Product Coalition

JULY 2, 2023

Your product — and you — simply cannot succeed without it. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on June 28, 2023. You shouldn’t treat this as a nice to have.

User Testing

The Product Coalition

SEPTEMBER 14, 2020

Learning to live and thrive with uncertainty is a key part of truly becoming a product executive. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on September 2, 2020.

Startups

The Product Coalition

DECEMBER 21, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 16, 2020. Are You a Real Problem Solver?

Customer Experience

The Product Coalition

DECEMBER 5, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on November 23, 2021. Should You Aim High or Higher?

Vision