The Secret PM Handbook

APRIL 18, 2018

The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook. If you start using this structure for telling your stories about yourself, your customers, and your market, your reputation will soar. To learn more about PSR, check my previous post.

Product Manager 191

Product Manager Product Management Management Management 191

The Secret PM Handbook

NOVEMBER 11, 2017

So mental flexibility is critical. […] The post Hello Product Managers! appeared first on The Secret Product Manager Handbook. Likewise, your focus will go from 30,000 feet to 1 foot and back multiple times per day.

Product Manager 150

Product Manager Product Management Management Management 150

Product Innovation Educators

OCTOBER 17, 2022

What product managers need to know about the Product Development and Management Association. The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group.

Research Software 279

Research Software Certifications Product Manager Product Management 279

The Secret PM Handbook

JANUARY 7, 2018

It’s exciting to see the first review of The Secret Product Manager Handbook ! I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! You can also follow him on Twitter at @prodbistro.

Article 170

Article Product Marketing Product Management Product Manager 170

Product Innovation Educators

SEPTEMBER 23, 2019

How product managers can combine influence and storytelling to achieve success. The author of The Secret Product Manager Handbook , Nils Davis, joins us to discuss his tips for better presentations. The fundamental thing we do as product managers is influence. Training videos for product managers. Innovation Quote.

Presentation 200

Presentation Customer Experience Books Product Manager 200

Product Innovation Educators

JULY 6, 2020

How product managers can boost innovation in companies large and small. Summary of some concepts discussed for product managers. [6:13] Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. It’s a book that spoke to me.

Startups 227

Startups User Testing Customer Experience Development 227

The Secret PM Handbook

AUGUST 27, 2018

The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook. (Check out Finding Market Problems Resources for a bunch of ideas and guides from me and others on how to do that.).

Product Manager 218

Product Manager Product Management Marketing Management 218

Intercom, Inc.

FEBRUARY 12, 2019

. “If you want to achieve sustainable growth, you have to keep your customers around for as long as possible” That’s why I think it’s so important to have account or relationship managers on your sales team dedicated to building relationships with customers. It’s a difficult job, but an important one.

Startups 184

Startups Management Management Strategy 184

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

Framework 150

Framework User Testing Product Manager Product Management 150

The Secret PM Handbook

OCTOBER 1, 2017

Product management is a hot, hot profession right now. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager. The point is that he had done a limited version of product management in this project.

Product Manager 150

Product Manager Product Management Product Research Management 150

Product Innovation Educators

JANUARY 1, 2024

Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations can innovate, resulting in new products and ventures. Joining us is Andy Binns, a management advisor, award-winning author, and speaker on innovation and change.

Analytic Tools 267

Analytic Tools Data Visualization Research Software Product Research 267

The Secret PM Handbook

AUGUST 4, 2017

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. And it resulted in the Secret Product Management Framework , a better way to understand product management. . The primary focus is new product managers. And how do I do it?

Product Manager 150

Product Manager Product Management Management Management 150

Mind the Product

APRIL 14, 2020

Management and task applications. Employee handbooks for Gitlab and Basecamp. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Management and task applications. Employee handbooks for Gitlab and Basecamp. * Being organised.

Feedback Software 39

Feedback Software Product Research Technical Review Entertainment 39

The Secret PM Handbook

SEPTEMBER 7, 2018

Take Action Today With These Product Management Tips. And I love immediately actionable product management tips that I can start using today to become better at my job. You’ll become a better product manager, your sales people will love you, you’ll get more customers, and your profits will go up. There are over 50 at last count.

Product Manager 170

Product Manager Product Management Weak Development Team Management 170

The Secret PM Handbook

JULY 13, 2018

The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. If you like this post, please Like it, tweet it, share it! If you don’t like it, leave a comment and tell me why.

Agile 199

Agile Customer Experience Article Product Manager 199

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. You Might Be Surprised Which Product Management Activity Is Most Important. What Is Marketing, To Product Managers?

Framework 150

Framework Product Manager Product Management Weak Development Team 150

Product Innovation Educators

APRIL 10, 2023

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. Summary of some concepts discussed for product managers [6:03] Can you give an example illustrating why ranking and valuing Jobs-to-be-Done is important? Click here to download the Action Guide.

User Testing 247

User Testing Product Research Healthcare Artificial Inteligence 247

The Secret PM Handbook

JULY 30, 2018

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it. The post Persuasion Tips For Product Managers appeared first on The Secret Product Manager Handbook.

Product Manager 170

Product Manager Product Management Management Management 170

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.

Enterprise 180

Enterprise Customer Feedback Customer Experience Reporting Tools 180

The Secret PM Handbook

AUGUST 17, 2018

And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook.

Weak Development Team 170

Weak Development Team Presentation Demo Product Research 170

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Yet in my experience many product managers don’t know that a value proposition has a specific structure.

Product Manager 275

Product Manager Product Management Product Research User Testing 275

Mind the Product

SEPTEMBER 19, 2019

A few weeks ago, a friend messaged me for advice on becoming a product manager. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. Product Management HQ also has a well-established Slack community, though I’ve not tried it.

Feedback Software 154

Feedback Software Product Manager Product Management User Testing 154

The Secret PM Handbook

SEPTEMBER 1, 2017

For example, let’s say your product is a project management tool. For example, you can specify that the project will take two DBAs, three Developers, a Project Manager, and a Business Analyst. For example, I always ask about how they expect to manage the association between skills and resources. Oh, That’s A Terrible Idea!

Data Visualization 199

Data Visualization Customer Experience Roadmap Information 199

The Secret PM Handbook

FEBRUARY 9, 2018

The definition of the ideal customer – the demographics, the characteristics, the industries – comes from Product Management. Product Management does the research to determine that there is a problem that can be solved. Product Management validates that there are enough people in the market who need your solution and who will buy it.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

The Product Coalition

JANUARY 28, 2021

I credit overengineering for that really complex change management process or that 200 page employee handbook you may have been asked to read. I suspect it has something to do with creativity. It’s not limited to software development either?—?I

Construction 179

Construction Software Development Software Developers Data Visualization 179

The Secret PM Handbook

AUGUST 7, 2018

This article is a follow-on to my overview article on persuasion tips for product managers.). The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Understand and articulate what you’re trying to achieve. Every presentation or opportunity for persuasion has a goal, or possibly a few goals.

Presentation 170

Presentation Demo Article Definition 170

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. This can be a bad thing or a good thing.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

JULY 20, 2018

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. At my last company we made project management software.

Differentiation 170

Differentiation Naming Agile Article 170

Gainsight

SEPTEMBER 19, 2022

For Customer Success (CS) teams, creating and managing alignment is essential at all stages of your CS evolution. That’s why you should consider maintaining a customer success handbook to scale knowledge transfer for new employees and set standards that everyone in your organization can follow to deliver on customer outcomes.

Customer Experience 52

Customer Experience Crowdsource Systems Review Software Review 52

The Secret PM Handbook

AUGUST 11, 2017

That’s a question I actually got in a product management job interview a while ago. As product managers, we need to find market problems, create solutions, and take the solutions to market. This is the basics of the “ Secret Product Management Framework.”) appeared first on The Secret Product Manager Handbook.

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

MARCH 9, 2018

But if that skill is augmented with great product knowledge (provided by product managers) sales take off. And the change management cost of moving an organization to a new system – your system – is likely to be very high as well. These are called “objections” and the process for getting through them is objection handling.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95

The Secret PM Handbook

APRIL 26, 2017

In my Writing Tips for Product Managers post I suggested making your writing more readable. We know that having a well-articulated value proposition is a great best practice, but we know lots of companies that manage to do without them, at least initially. But many companies manage to do without them. Starting from terrible.

Product Manager 213

Product Manager Product Management Management Management 213

Intercom, Inc.

APRIL 16, 2019

A common mistake that sales ops leaders make is focusing only on managing up. If you can, go on a listening tour to identify the top priorities for each team – your SDRs, AEs, relationship managers and customer solutions folks. Learn from industry leaders who’ve done it before in The Sales Handbook.

Roadmap 177

Roadmap Engineering Customer Experience Development 177

The Secret PM Handbook

JUNE 16, 2017

Thanks to the Center For Evidence Based Management for sharing this study.). This is a general problem for product managers. The post To 10x Your Profits Start With Retrospectives appeared first on The Secret Product Manager Handbook. Obviously, based on this data retrospectives and debriefs should be a no-brainer.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

Gainsight

NOVEMBER 10, 2021

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success?

Feedback Software 52

Feedback Software Blog Product Research Reporting Tools 52