Roman Pichler

AUGUST 11, 2020

A good vision exercises pull—it describes a future state that people want to bring about. For instance, make the goal “be the number one weight loss app” precise by describing the desired business impact, the specific benefit the company will experience, such as increase in brand equity.

Vision 345

Vision User Testing Product Research Research Software 345

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

User Testing 247

User Testing Product Research Healthcare Artificial Inteligence 247

Product Innovation Educators

MAY 8, 2023

We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Our biggest brand is the Reese’s brand. It’s the third biggest brand in all of snacking. We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company.

User Testing 287

User Testing Data Visualization Customer Experience Feedback Software 287

Product Innovation Educators

OCTOBER 30, 2023

The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. It forces the product team to do a normalization exercise—take pieces of data that may not all be consistent and create a unified use case. I can trace the origins of our current product to that session. [14:32]

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

The Product Coalition

NOVEMBER 23, 2021

Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience. I have given a high-level snapshot of a branding strategy developed during the engagement.

Startups 157

Startups Strategy Technical Review B2B 157

UX Studio

MAY 2, 2018

Re-evaluating these bad ideas can open up brand new perspectives. The post How To Be More Creative: Simple Exercises For Your Team appeared first on UX Studio. It may sound controversial, but this wrong attitude can fail us. Not to mention that if I let myself think about bad ideas, a lot of unique solutions can come up.

Weak Development Team 81

Weak Development Team Research Software UX User Testing 81

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. It is a strategic exercise for getting omnichannel alignment. Watch the video to see Gerard’s talk in full. Or read on for an overview of his key points.

Customer Experience 151

Customer Experience Advertising Consulting Framework 151

Alchemer Mobile

SEPTEMBER 10, 2020

Why These Brands Succeeded. With the increase in usage comes an increase in demand for new features – these brands are listening. Fitbit released a feature that allows users to connect to doctors virtually and easily access information about exercising indoors.

User Testing 189

User Testing Feedback Software Customer Experience Customer Feedback 189

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding 69

Branding Definition Construction Education 69

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 74

User Testing Product Research Research Software Branding 74

Mind the Product

NOVEMBER 1, 2017

A thorough persona workshop, including profile building and persona activating exercise, can take up to two days. Relationship with other products/brands. Persona Activating Exercises. If time allows, I strongly recommend you do some persona activating exercises. Sample Template. Profile picture. Company name.

Construction 139

Construction Workshop User Testing Customer Experience 139

Product Management University

MAY 7, 2020

Customers register, pay, go through the training lessons, complete the exercises and take the certification exam without any interaction from Proficientz. User Experience and Brand Perception Are One and the Same. Your brand is whatever your customers experience, before, during and after they buy. Serious relief on my part!

Certifications 147

Certifications Customer Experience User Testing Travel 147

Alchemer Mobile

JULY 29, 2020

Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally. Enter the mobile customer journey map, a better way to understand how mobile consumers interact with your brand. What does this change in direction mean for mobile teams?

Customer Experience 130

Customer Experience User Testing Customer Feedback Data Visualization 130

Mind the Product

JANUARY 4, 2018

But there is the opportunity to connect with millennials in the communication of your product and brand. So for anyone who wants to connect with millennials, or is even just thinking about how they can build a better digital product, here are some tips to help your brand through User Experience (UX) design.

User Testing 158

User Testing Customer Experience User Experience Customer Feedback 158

Product Innovation Educators

AUGUST 29, 2022

To help us explore customer experience, joining us is Natashya Narkiewicz, currently VP of Product Management at Avetta and formerly senior director of product management for Newfold Digital, the company behind several popular webhosting brands, such as Bluehost, Network Solutions, HostGator, and Sitebuilder. You also need to provide data.

Customer Experience 266

Customer Experience User Friction User Testing Analytic Tools 266

Intercom, Inc.

FEBRUARY 21, 2018

Despite common belief, arming your sales team with live chat doesn’t have to be a costly exercise; it just requires a more efficient way of working and some prep work ahead of time. You’ll want to give these visitors the best experience possible as they might be your future brand ambassadors. Capture intent at its peak.

Product launches 199

Product launches Customer Experience Messaging Startups 199

The Product Coalition

JUNE 21, 2023

Sketching exercises and paper prototypes can take this one step further so you can walk away with tangible and directional potential solutions. When a brand lacks foundational pillars (values, a positioning statement, tone/voice direction), it’s a recipe for confusion and a blocker to informed innovation.

Workshop 148

Workshop Feedback Software User Testing Customer Experience 148

UX Planet

SEPTEMBER 22, 2024

As designers, whether in content or UX, it’s our job to capture attention quickly and ensure the site structure is intuitive, aligns with your brand and effectively tells your story. Why site architecture matters When designing a website, it’s easy to focus on visuals, content, and branding.

User Testing 111

User Testing Data Visualization Customer Feedback Customer Experience 111

Product Innovation Educators

AUGUST 28, 2017

The topic of this episode is crisis management — meaning a crisis that threatens the reputation of a brand or product. When such a crisis occurs that impacts the organization’s brand or product, a crisis manager works quickly to develop responses for internal employees, external customers, and media and journalist.

Product Manager 136

Product Manager Product Management Airlines Management 136

Product Talk

MARCH 30, 2016

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. Let’s try a little exercise. Try It For Yourself. Still skeptical?

User Testing 243

User Testing Customer Experience Customer Feedback Product Research 243

Alchemer Mobile

MARCH 11, 2021

As you’ll be able to see after going through this exercise, simply letting people leave any feedback they want on the app store isn’t useful or productive. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates.

Feedback Software 173

Feedback Software Customer Feedback User Testing Customer Experience 173

Product Talk

OCTOBER 2, 2024

Leading brands like AirFrance/KLM, BMW, Matternet, Liberty Global, Mercedes-Benz, BraveHeart, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences. HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Userpilot

MAY 17, 2025

The brand posts TikToks and funny memes frequently, a cadence that lands regular press hits and keeps the mascot trending. Offline, Calm collaborates with brands like Uber to stream mini-meditations during rides, reaching stressed commuters exactly when they crave relief. Screenshot of Calm with LeBron James campaign commercial.

Analytic Tools 65

Analytic Tools Research Software Feedback Software Data Visualization 65

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. ” It really caught my attention because those are the incredible employees working for these great brands who bring experiences to life that truly impact people.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Bruno Bergher's Writing

JUNE 27, 2015

While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words , sounds , and even smells. That’s because a brand, at it’s core, is immaterial. Ikea is about cost-consciousness, simplicity and togetherness.

Branding 40

Branding Startups Presentation Customer Experience 40

The Product Coalition

OCTOBER 21, 2020

The AIDA acronym represents the four progressive stages in this model for A ttention, I nterest, D esire, and A ction that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.

Data Visualization 166

Data Visualization Analytic Tools User Testing Construction 166

UX Planet

FEBRUARY 11, 2024

In this article, we’ll be learning what personalization in user experience means, different forms of personalization which exist, and how personalization can impact brands. These systems analyze a student’s performance and learning style to recommend appropriate learning materials, quizzes, and exercises.

Customer Experience 98

Customer Experience User Experience Research Software User Testing 98

Intercom, Inc.

SEPTEMBER 24, 2019

Impact: Intercoms employer brand is improved and becomes a more attractive place for designers to work. A good exercise is to ask yourself the below questions, then ask your manager the same ones. Example 2: The designer wrote a blog post on design culture at Intercom. Output: Blog post published. Are your answers the same?

Feedback Software 222

Feedback Software Leadership Framework Software Review 222

The Product Coalition

SEPTEMBER 29, 2020

That being said, it’s still a learned skill which you can begin exercising today, no matter where you are in your career. Think about your personal brand Everything you do as say, especially in front of the people you work with day-to-day, affects their opinion of you. It takes time to develop, and doesn’t just appear overnight.

Product Manager 187

Product Manager Product Management Data Visualization Weak Development Team 187

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. The course runs in February and applications close on Jan 28th – find out more and apply here.

Branding 52

Branding Startups Marketing Consulting 52

Mind the Product

SEPTEMBER 23, 2019

Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Typically, brands ask for notification or email permission And users want to know why. Permission Priming. This relationship-building can be seen in Strava (below, left) as well.

User Testing 156

User Testing Research Software Customer Experience Reference 156

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. JustGiving was a well-known brand, but firmly associated with registered charities. This meant the user experience could jar as you took one journey across different brands.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Product Innovation Educators

JUNE 10, 2019

Rather than doing scoping exercises in PowerPoint and Word, companies are going out into the field and doing experiments. You won’t make money and will damage your brand’s reputation in the process. Rather than doing scoping exercises in PowerPoint and Word, companies are going out into the field and doing experiments.

Agile 149

Agile User Testing Customer Experience Product Research 149

Intercom, Inc.

OCTOBER 16, 2019

They will be time-pressed, but at this price point, decision making will often be swift and they will be less worried about your brand equity (or lack of it) at this stage. Paid marketing activity will be important here, as will brand equity. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. How do we really get to know the customer and their needs and expectations, the problem they’re trying to solve, the value they expect to receive from your brand?

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 98

Wireless Travel Branding Differentiation 98

Mind the Product

APRIL 3, 2020

From choosing the seat that gives us the greatest feeling of power in a meeting to breathing exercises and how to imbue everyday items with feelings of confidence. We’ve loved every minute and simply could not have done it without you – thank you for supporting us and this brand new event, and remember to stay connected.

Product Research 242

Product Research Customer Experience Events User Testing 242