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Applying Proto-Strategy to Product Management

The Product Guy

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. Overall, some valuable lessons captured from this exercise, “How does this strategy framing help translate into actions?”.

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Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product Talk

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Lisa explains that “Orchestration is a catch-all term that refers to orchestrating messages across different channels—sometimes referred to as cross-channel orchestration.” Tweet This.

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Message Mapping: What Is It and How to Create One?

Userpilot

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100
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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) As you’ll be able to see after going through this exercise, simply letting people leave any feedback they want on the app store isn’t useful or productive. Message centers. Love Dialog.

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Discovery Hand-Offs Kill Momentum: Here’s What to Do Instead

Product Talk

With each person, the message got a little more distorted. This means that by the time it gets to the engineers, the message is unrecognizable. These visual exercises facilitate the work of discovery. These exercises result in visual artifacts that are easy for other people on your team to understand.

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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.